Tmall mother and baby launched a global search for goods, winning a number of award-winning new products in Cologne, Germany

On September 15th, Tmall Maternal and Infant was invited to participate in the world's largest maternal and child products exhibition - the 57th Cologne International Children's Products Exhibition. As the only e-commerce platform to participate in the exhibition, Tmall mother and baby with the enthusiasm of hundreds of millions of Chinese consumers, embarked on the "Tmall and Child's ideal life season - found the global good goods · Cologne, Germany" and opened the search The world's top maternal and child brands and goods search journey. At the world's largest baby products exhibition, Tmall found the world's latest maternity and baby products such as ArmaniJunior, PegPerego and Klippan, sniffing the latest childcare style and feeling the ideal life of parents and children from the future.

In Cologne, meet the world's top maternal and new products

It is understood that the four-day international children's products exhibition in Cologne, Germany, from more than 50 countries, nearly 4,000 maternal and child brands came to the exhibition, a total of tens of thousands of maternal and child new products debut. At that time, Tmall mother and baby will find the world's top supplies for thousands of Chinese families from the user's point of view, 360-degree panoramic visits to the patrol shop, 8 hours of uninterrupted overseas reality show live broadcast, hundreds of the latest maternal and child products, together with users Open up a fun global mother-and-child search tour.

The most important assessment standard for infant products is quality and safety, and how to choose reliable daily necessities and travel supplies is very necessary. At the Cologne exhibition, Philips AVENT disinfection pots, good kids high-speed car safety seats, Babybjorn straps fall/winter limited edition, cybex strollers and other products are highly compatible with the needs of consumption upgrades, winning consumers with strict technical standards and craftsmanship. Frequent praise. In addition, more scientific parenting tools have become the favorite target of the new generation of hot mom dad, Philips Avent food supplement machine, OXO built-in soap liquid with base bottle brush, etc. because of the scientific design concept and brand guarantee to become the most eye-catching products of the venue.

Whenever and wherever, cool fashion is always the constant pursuit of maternity and baby products. With the footsteps of live broadcast anchors, we have seen the children’s pocket car, Quintus Quintas twin stroller. Kaikinkuaile flagship store limited edition Klippan organic cotton blanket -Zota, Pegperego flagship store Tatamia custom dining chair, Medela flagship store's silk rhyme wing electric breast pump... These products are not lacking in the German red dot design award The eye-catching products and the limited edition explosions created by the world's top designers have made the technology have a temperature, making the new generation of parent-child life extremely safe, convenient, efficient and beautiful, and the Tmall mother and baby are doing this. The trend of good things is brought to the mother of China, so that more people can enjoy the fun of intelligent parenting and scientific parenting.

Fully upgrade the scene-style shopping experience, Tmall mother and baby take you to open the door to the ideal life of parents and children

Tmall mother-infant trip to Germany not only needs to collect the world's top maternal and child good things, but also to focus on the new round of product scenes and the experience of shopping experience under the wave of consumption upgrades, in order to let Chinese family and family immersively Experience the use of the product, aunt, daddy anchor to restore and interpret the use of the product by doing tasks, patrol shop, fun quiz, play games and competition, to find the top maternal and child supplies for users.

Classic maternal and child products can be achieved not only by aesthetics, structural design and safety considerations, but also deeply understand the pain points and difficulties of daily use scenes at the beginning of research and development, through intelligent and humanized product function design. , accurately and efficiently resolve the troubles of consumers. Following the steps of my aunt's dad's exploration, I first came to the booth of Philips New Anyi and saw that Dad made a baby food supplement in 10 minutes. It is true that modern technology has made the life of parents and children very beautiful, and the father-in-law who is experienced in child-rearing, is also very versatile in cooking food supplements. It is skillful to put the ingredients into the machine and open the button to hear the machine. Evenly stirring, after two minutes, the fresh sauce is complementary. This high-value Philips AVENT food supplement machine combines four functions of circulating steaming, high-energy mixing, uniform heating and rapid thawing to greatly shorten the preparation time of food supplements, making the complementary foods more scientific and rigorous, and let the dad be at home. With the baby can also become easy and leisurely.

Of course, many of the most fashionable fashion items have also been found in the exhibition. The most beautiful and most designable BabyBjorn autumn and winter limited edition straps are chosen for the dad and aunt. It chooses 3D mesh fabric to make The strap has high breathability and moisture permeability. The most important thing is that the color is super-eye-catching. Putting it on for minutes makes the child-rearing life cool. Whether it is going out for a trip or going shopping in a shopping mall, there is definitely a high rate of return.

Unknowingly, the Cologne store went to the German brand Cybex exhibition area, and the aunt was immediately impressed by a fashion series - Koi Koi and international fashion designer stroller JEREMYSCOTT, as the only whole body in the world without rivets. Baby stroller, absolute black technology index and face value index burst table. The designer combines precision design with comfort, the stroller not only feels great, but also has a solid three-in-one system, and the aunt said that there was an impulse to plant grass. This aristocratic stroller, which will receive the Red Dot Design Award, will have a dreamy and beautiful parent-child life.

To build the first entrance to China's mother and baby, Tmall mother and baby lead a new lifestyle upgrade

In this era of technological disruption of consumer cognition, Tmall Maternal and Infant, which is seamlessly connected with the world, is creating the first entrance to China's mother and baby, not only providing Chinese consumers with the world's top maternal and child products, but also innovating product scenes. The consumption model actively advocates the new ideals of the ideal life of the parent-child with the core of “new quality safety, new science parenting, new fashion trend”.

Tmall Maternal and Infant is not only an e-commerce platform for selling goods, but also an experience platform that integrates the benign dynamic consumption scenes of people, goods and fields. It continuously outputs the latest parenting concepts and lifestyles, and uses first-class quality goods. And the perfect scene experience, effectively enhance the sense of participation, companionship and happiness of parents in the process of children's growth, so that the family has more temperature, so that the ideal life of parents and children becomes within reach.

Editor in charge: Kebang