After the pulsator roller, the top-opening partition of the washing machine is washed and washed.

From the partition wash to the pursuit, to the cold water wash the sudden rise, today's top open type undercurrent. The washing machine market may usher in a burst of technological innovation and product iterations.

In recent years, in the Chinese washing machine market, with the popularity of the roller market has reached a ceiling, the pulsator still has a certain market share because of its own product features, even the old-fashioned two-cylinder washing machine has its own survival. space. For Chinese and foreign companies in the entire washing machine market, in order to win a round of differential detonation, there must be new power and product intervention.

At present, around the two major product types of pulsator and roller, there has been a large-capacity, frequency-converted, and even intelligent series of products with micro-innovation and upgrade iterations. A new wave of “top-opening” washing machines is strong in Haier. Under the impetus to start detonation, accompanied by the emergence of a different washing technology such as a cold water wash by Little Swan, began a new round of washing machine product revolution to activate the consumer revolution in the market.

At the same time, from Casa Di, Haier, to Little Swan, Hisense, the consumption boom of a round of district washing began to detonate in the washing machine market in the second half of this year. This is in line with the wave of high-end transformation of washing machines and the individual needs of the two-child family.

It is worth noting that, relative to the pulsator, the drum, and the partition washing and cold water washing, the biggest innovation of the top opening type is to break the traditional pulsator, or the washing principle structure of the drum, but to open the outer cover. A new product category featuring.

Although for some insiders, the top-opening washing machine is not the traditional pulsator washing machine, plus the upper open-top drum washing machine? In fact, this is not just a simple change in the way the washing machine is opened, but rather the fusion of traditional pulsator and drum washing methods. The washing principle covers the pulsator and the drum, but it is not the driving method of the simple pulsator and the drum.

From a technical point of view, the impression that everyone has been solidified for a long time is that the advantage of pulsating washing is fast, but the clothes are easy to entangle, so the clothes are hurt, the clothes can not be placed on the pulsator; the drum washing features are slow, but the clothes are not entangled, many high-end The fabric can be safely washed; of course, the two washing methods are currently greatly improved and optimized in the cleanliness of the clothes, and the drum washing machine also starts to increase the speed and introduces the quick washing mode.

However, from the user's point of view, how to improve the internal washing technology and the external user experience involves the top-opening structure. This is not simply a washing machine with a “spoke-like wheel” on the cover. It can be a new type of top-opening washing machine after a fusion pulsator and drum washing method. Bringing users a new experience and freshness.

In addition to the eye-catching eye-catching new category, Little Swan's main "cold water washing" has also begun to detonate in the market. This traditional "hot water laundry is clean" concept, through the cold water washing more clean, not hurt clothing and other experiences, but also began to win the favor of some users in the market.

From Haier's "top-opening washing machine" to Little Swan's "cold water washing", to the "partition washing" tide that many washing machine companies are involved in, it is on the verge. It can be seen that the next washing machine market has become quite lively. This is not a simple product technology innovation, but the release of comprehensive strengths such as enterprise marketing and consumption detonation hidden behind new products and new technologies!

Editor in charge: Li Qun