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In September 2011, Paris, China, the China Textile and Apparel Trade Fair will continue to be held in the form of a Chinese pavilion at the Paris International Apparel Sourcing Fair. While maintaining the trade function of the past, it will also increase the introduction of fashion elements.
At the China International Apparel & Accessories Fair held in Beijing on March 29, Lin Yunfeng, vice president of the China Chamber of Commerce's Textile Industry Chamber of Commerce, gave a detailed introduction to the specific arrangements for the Paris Exhibition. According to Lin Yunfeng, in line with the trend of global one-stop shopping in the textile and apparel industry, the Paris Exhibition has been transformed into an international and professional exhibition, which can bring more trade convenience to buyers, thus helping exhibitors to obtain more trade. Opportunities also help Chinese companies and other countries and regions in the world to establish new advantages and new positions in Chinese apparel enterprises in the same stage.
The relevant person in charge of the conference organizer Messe Frankfurt told the author that at present, European retailers' procurement budgets are getting lower and lower. They are looking for low prices and are more concerned about the quality and duration of cooperation. The turmoil in the world has also led European retailers to seek more reliable suppliers to avoid risks, so it is now an important time for Chinese garment manufacturers.
He pointed out that the concept of the European market is already changing. Buyers are no longer afraid to cooperate with distant and unfamiliar Asian countries. The application of new technologies and new logistics tools has made the geographical restrictions neglected. More importantly, They also recognize that the products offered by Chinese suppliers are increasingly meeting the needs of their customers.
"From the overall trend, the development of Chinese clothing enterprises in the European market has changed from purely processing trade to general trade. At the same time, the total trade amount is also increasing, but mainly the increase in unit price, rather than the simple quantity. Increase, because China's textile and garment enterprises have found their own suitable position in the global industrial chain." Lin Yunfeng analyzed in an interview with the author, it is undeniable that China has given some cheaper and cheaper processing trade space to include Other countries, including South Asia and Southeast Asian countries, but overall, Chinese companies are developing in the direction of high added value in the European market, the US market, and the Japanese market.
According to Lin Yunfeng, at present, the market share of Chinese clothing in Europe has reached more than 30%. He believes that the future goal should not only increase market share, but more importantly, it must improve industrial competitiveness, enhance brand value, and increase scientific and technological content. Therefore, industrial transformation is crucial.
"The issue of trade protection is unpredictable. As our trade volume increases, due to the competitiveness of our textiles, new trade barriers and technical barriers will arise. In this case, we only have to improve our competitiveness. Lin Yunfeng said. As for the brand influence of Chinese clothing, he bluntly said that there is still a long way to go in the European market. Textiles "dressed" into Europe.
March 25, 2023