Strass Fashion: Create a classic fashion brand in millimeters

Shenzhen Nanyou Garment Wholesale Market, a well-known high-end market for foreign trade clothing in the country, is fashionable, exquisite and generous, and is closely related to the most popular fashion in Europe and America. Businesses are like the tide, the brand is standing, many people come here, dreaming of gold. Sunrise and sunset, people come and go, many new brands join, and many old brands have disappeared. Still here, some brands have always been tough, such as the trees that are deeply rooted in the land, and as the time flies and flourishes, the straight fashion is one of them.

Straight fashion 2019 summer new style

Stick to quality in millimeters

Straight, as the name suggests, is the hope that smooth and smooth, Zhang Ajing, the manager of the straight fashion, believes that "the road of the straight brand is tortuous, but the future is bright." The clothing market has always been fiercely competitive, especially in the wholesale market. It is always deeply misunderstood. People generally think that “low prices are not good”. Zhang Ajing said that wholesale and monopoly are just a form of sales. GUICC and LV have always been wholesale. The key is to look at the concept that products adhere to. Shunzi Fashion has always designed and built products with the brand's philosophy and standards. We insisted on taking the luxury route and making products with the standards of high-end luxury goods. The price of the people is back to her loyal fans.

In terms of technical standards, emphasis is placed on the craftsmanship of “in millimeters”; in fashion design, 50% of the core is placed on the material, 30% is in the packaging shape, and 20% is the art design. In terms of materials, the silk used by Shunzi Fashion is 6A grade silk; in terms of equipment, it is as small as a needle, and also uses the industrial sewing needle imported from Japan to implement strict quality standards to every detail. . It is precisely because of this that Shunzi Fashion can stand out in the fierce market competition and have its own loyal customer base.

Straight fashion 2019 summer new style

Fashion is perishable, style is forever

Quality is the first step. Knowing fashion and being forward-looking can grasp the market, especially the wholesale market. The response to the trend is often the fastest. In this regard, Zhang Ajing very much agrees with COCO Chanel's point of view: fashion is perishable, and style is enduring.

Unlike fast fashion brands, which follow the big names, Zhang Ajing has a greater ambition and a more fancy of the story and creativity of the work. “It is a very happy thing to engage in creative work, and then discover the beauty of life. "Shunzi Fashion focuses on the positioning of high-end women's clothing. Product development starts with commodity planning, aiming at the modern urban women's group, rich and constantly new design, paying attention to the perfect fit between external beauty and inner temperament, perfect for modern urban women. Identity is the ultimate pursuit of design. It is precisely because of this, in the performance of e-commerce eroding physical stores today, Shunzi fashion is still growing against the trend. “The key to brand independence is whether your product is creative and good products are not affected by any form of sales.”

Straight fashion 2019 summer new style

Dancing dandelion, gritty

Fearless, the courage to challenge, 2019, Shunzi fashion has taken another important step, the brand is directly facing the public for the first time. On June 18th, Dancing Dandelion (Dancing Dandelion)--Shunzi 2019 Autumn and Winter New Product Launch Conference will be held in Shenzhen Dalang Fashion Town Public Service Platform. The straight, which is in the stage of vigorous development, explores the unknown with the vision of the future. Like dandelion, even if it is blown to the place where the soil is not fertile, it is always tenacious, rooted, survived, developed and blossomed. Enjoy more sunshine and rain, and eventually root.

This autumn and winter new product release will break the inherent combination of known elements, discover the possibilities behind the surface world, embrace the unknown squats, and discover unpredictable aesthetic combinations. Shunzi allows every young woman to present her exquisite temperament and exudes the fascinating radiance of true beauty and beauty, while giving women more inspiration for fashion and liberalism.

Straight fashion 2019 summer new style

The big waves are sanding, and gold is always shining. Established in 2007, Shunzi Fashion has undergone a test of time.

In Shenzhen, the high-end clothing wholesale market has established a firm foothold and extended the concept to a wider field. In the next five years, Shunzi will enter the international market and launch brands in Tokyo, Paris, Milan, and New York to make Chinese clothing brands go global. "China's clothing brand, Shenzhen shoulders an important mission, Shenzhen is the forerunner of Chinese fashion." This is the responsibility of every Shenzhen fashion person, but also the fashion determination of straight.