Simple life is more romantic than poetry

Shenzhen Haohao Garment Co., Ltd. is a garment enterprise integrating R&D, production and sales. It is committed to combining traditional Chinese culture with modern fashion and boldly exploring the harmony between oriental color and modern culture. Combining the hotspots of the times, it enlarges and interprets the individual style of urban women's independent specialties and the spirit of advocating freedom. With the pursuit of “simple, smart, calm and inclusive”, it fully demonstrates women's self-confidence, elegance, romance and calmness. Life attitude of hope, love and love.

San Francisco [SANMIAO] is its flagship brand.

With excellent and strong design, R&D and marketing management team, complete and stable commodity production operation capability and fast logistics distribution service, a series of operations are carried out in a streamlined manner to form SANMIAO's complete and efficient product supply chain.

Brand culture story

“淼” consists of three water words, representing the three states of water:

Liquid / Gaseous / Solid

Reflecting to life is:

Work / life / Self

The state of the water is determined by the temperature

The state of the person depends on the temperature of the mind

Based on the original women's clothing that inherits the traditional culture of the East, Sanyo [SANMIAO] makes use of the multi-functional wearing method and clever matching method to create a new three-dimensional life dressing method for women.

Whether it's the softness of the fingers, or the "alternative" sense of neutral design, the super-power of the woman's inner heart is transmitted without exception, until it penetrates into life.

Founder & "Thousands of Arms"

Ms. Zhao Dongmei, founder and artistic director of SANMIAO, is full of infinite enthusiasm and has a keen sense of fashion. He is good at concise design and unique artistic creation. Based on Chinese culture and oriental philosophy, he pursues innovation, advocates the philosophy of life of faith, hope and love, embraces a purely loving heart and creates a value-for-money experience of quality life!

The members of the vast core team have graduated from many well-known fashion design colleges, and have a good educational background and rich brand experience in the fields of fashion design, art design and design management. Under the founder's “Blowing Charge”, the unique Sanyi [SANMIAO] brand design style and the market's popular diversified passion collide, and the sparks in the rubbing make the company become the most happy clothing company.

2019 series

Spring and summer

“Half” symbolizes a subtle balance of philosophical and aesthetic senses. Under non-full ideology, sufficient space can be used to advance or retreat. From this moment on, enjoy this calm and comfortable, choose a life attitude, and build a way of thinking about your inner world and the world.

Autumn And Winter

The great beauty between heaven and earth stems from the four times of all things, the prosperity of the people, the vast sea, the deserted mountains and rivers, and the beauty of harmony. Millions of years of polishing, bringing together a beautiful, prosperous, natural and natural beauty.

Dialogue "three æ·¼"

Q: Interpret the brand in one sentence.

A: “Simple, smart, calm and inclusive” is the vitality of the brand's continuous upgrading and innovation. With the advantages of resources, management, management and capital, it is guided by the business philosophy of “high quality, high creativity and high value”. Women's fashion trends.

Q: What is the portrait of the user group that chooses the brand? For example, the attitudes and lifestyles of TA people?

A: The overall positioning framework is for women aged 30-45 years. The design inspiration of all products revolves around: love yourself, pursue life, balance family, career, leisure and other aspects.

Q: What kind of information do you hope to pass through this fashion Shenzhen exhibition?

A: A large-scale transfer of Sanyo [SANMIAO]'s life philosophy, using the simplest, healthiest and comfortable way to release yourself, express yourself, express your own life, and actively encourage consumers to truly release and pursue their own inner heart. Energy and dreams.

Q: How has the fashion industry environment experienced by myself changed?

A: Since the beginning of this year, the Sanya [SANMIAO] retail store has more consumer groups than the previous year, and more people are willing to use the network carrier for consumption. The new shopping concept and new consumption methods continue to quietly occupy the lives of most groups, which is also the era of online and offline consumption. In the big trend environment, SANMIAO also appeals to everyone to “stop” and enjoy a stress-free, healthy and environmentally friendly experience in a physical store.