PUMA Hummer enters Jingdong Innovative Sporting Goods E-commerce model

A few days ago, Jingdong (JD.COM) and the world-renowned dynamic lifestyle brand PUMA Hummer and Mall, Accenture (China) Co., Ltd. formed a three-way cooperative relationship to jointly build the Jumbo Jingdong flagship store. The flagship store was officially launched on May 28, 2013. The close cooperation between the three parties not only can inject strong brand support for Jingdong Open Platform, but also leverage the three-party advantages of Jingdong's large user base and Accenture's consulting services to fully help Hummer's China business achieve a leap-forward development.

Figure 1: PUMA Hummer Jingdong flagship store http://puma.jd.com/

As the world's leading dynamic lifestyle brand, Hummer products are sold in more than 120 countries and regions. Its professional sports series (Sport Performance) and Lifestyle (Lifestyle) covers football, running, racing, golf and many other areas, including Alexander? The world-renowned designer sports fashion brands such as Alexander McQueen, Yasuhiro Mihara and Hussein Chalayan are even more unique in the world.

At the signing ceremony, a spokesperson for Puma said: “The Hummer Company has felt the tremendous changes of JD. We sincerely hope JD.com will be more and more successful in the future development. At the same time, we are very grateful to every member of Gumma E-Commerce Team, based on your efforts. There will be success in the future, and we hope everyone can enjoy the work happily. Hummer looks forward to working closely with JD.com and Accenture, and it will be a perfect match for the three parties to share the common core concept of fashion and health and create new achievements!”

Jingdong said: "As the largest online retailer in China, JD.com always adheres to the business philosophy of "customer first", and is committed to leading new trends in Internet marketing and cooperation methods, helping the development of partners throughout. This cooperation with Hummer, Exerting the strong advantages of Hummer in the field of sports will not only innovate new models for the cooperation of sporting goods e-commerce, but will also create a perfect customer experience for end consumers."

The Accenture representative said: “We are very grateful to the Hummer e-commerce team for their trust and choice of Accenture. We also thank JD.com for its strong support and cooperation. We are convinced that Accenture’s professional services can effectively create value for the Hummer flagship store. Finally, we wish the success of the flagship store. !”

The cooperation between Jingdong and Hummer not only represented more international sports major brands' recognition of Jingdong, but also demonstrated that Jingdong Open Platform has become an ideal cooperation platform for traditional sports brands to accelerate the distribution of e-commerce. In the future, the three parties will further expand the relevant e-commerce market, and will also provide users with more fashionable sports products and better service experience.

A direct link to the flagship store of Jing Ma Jingdong: http://puma.jd.com/

About JD.COM

Jingdong (JD.COM) is a leading integrated online retail company in China. The company adheres to the business concept of “customer first” and is committed to providing quality services to suppliers and sellers through continuous investment and construction of logistics, technology and financial systems. The platform provides consumers with rich and high-quality products, convenient services, and affordable prices, creating high-quality online shopping portals trusted and liked by customers, and creating new values ​​for the industrial chain, economic, and social development. As of the end of May 2013, Jingdong has more than 100 million high-quality users, operates tens of thousands of brands of tens of thousands of high-quality products in 13 categories, and has an average daily traffic of more than 200 million. Jingdong's self-built logistics system consists of six logistics centers, 27 city storage centers, nearly 1,000 distribution stations, 300 self-enumeration points, covering 1,000 districts and counties across the country. Welcome to visit