China's textile industry ushered in more fierce competition

China is a big country in the world of textile trade. The textile industry occupies an important position in our national economy. As one of the pillar industries of China's foreign trade export, the textile industry plays an important role in stimulating economic growth, solving domestic employment, and increasing foreign exchange through exports. With the abolition of the quota system, the textile industry in China is facing a major development opportunity, but also facing more extensive, complex and fierce competition. China's textile industry is facing the challenges of the low end of the global industrial chain, the shrinking profit margin of the processing industry, the increase of trade frictions, the devaluation of the U.S. dollar caused by the international financial crisis, and the weakness of the export market; it also faces the constraints of rising resources, environment, and costs, as well as the low Influenced by various factors such as the level of international advanced productive forces.

Under this background, China's textile export enterprises have also been affected by these factors. This requires a comprehensive analysis and judgment of the export competitiveness of China's textile products, and studies how to maintain and continuously improve in the new environment. The export competitiveness of China's textile products will promote the sustained and stable development of China's economy.

The so-called export competitiveness is a manifestation of the comprehensive national strength of a country's technological level, industrial structure, and productivity. At present, there is not an exact definition in the international community. From the definition of industrial international competitiveness, the concept of export competitiveness can be inferred from the following: export competitiveness refers to the lower macro-environment (service) costs and distinctiveness in foreign markets in terms of the existing macro-environment and industrial development level. The product (service) features to achieve the best market share and profitability. The main issue to be studied in terms of export competitiveness is how a country’s goods or services can play an advantage to gain foothold in foreign markets and occupy foreign markets.

This article believes that the following aspects should be taken to improve the competitiveness of China's textile product export.

First, ensure the supply of raw materials and energy, save energy and reduce consumption. An important issue facing the production and export of textiles is the supply of raw materials. As a textile production and export enterprise in China, textile companies should establish a sound raw material production and distribution system to ensure the supply of energy and raw materials. Have your own fixed supplier, and at the same time look for potential suppliers, in case of need. Faced with the instability of cotton prices, we must pay attention to market forecasts in a timely manner. We must avoid controlling the purchase of cotton with the level of cotton prices to prevent vacancy or extrusion of raw materials. We should rationally analyze and purchase according to demand. On the other hand, in the face of rising raw materials, wages and other factors, companies must focus on energy conservation and emission reductions. For energy conservation and consumption reduction, enterprises shall issue a special management system, establish professional hydropower and gas management agencies, implement centralized and unified management of water, electricity, and steam energy, and achieve organic coordination of energy dispatch and production scheduling systems, and maximize energy conservation and energy reduction. The consumption of resources. At the same time, we will vigorously improve the training of energy-saving knowledge and comprehensively increase the enthusiasm and initiative of all employees in energy conservation and consumption reduction.

Second, we should open up a diversified export market. Enterprises should actively develop new markets in the export of textile products, and cannot be limited to the current individual markets. Pay close attention to and study the trend of the international market in a timely manner. Based on the existing market, actively explore new markets and implement a diversification strategy for export markets. In addition to exports to Europe and the United States, enterprises should also open up other international markets in terms of product exports. While further expanding the market, the company will reduce its excessive reliance on the existing export markets, effectively reduce the risk of excessive market concentration, and increase the export volume of enterprises, increase their share in the market, and increase the Export competitiveness in the international market.

Third, optimize product structure and increase product added value. With the development of science and technology, the textile industry has gradually shifted from labor-intensive industries to capital- and technology-intensive industries. Enterprises should increase their investment in scientific research and use high technology to renovate. For example, foreign advanced equipment can be introduced to improve the grade and added value of products and comprehensively improve the overall quality inspection of the industry. It is necessary to start with the research and development of new textile fabrics and apparel design, and focus on development, production, sales and management, improve product quality, establish a series of integrated development systems from raw materials to products, and strengthen domestic and international Well-known companies in the technical cooperation, learning and learning from their experience in product development, increase product added value, adapt to the needs of the international market. To improve the grade of fabrics, develop new fabrics, and promote the upgrading of products. To increase the added value of products, it is also necessary to start with individualization, design and produce differentiated products so as to increase the export competitiveness of textile products.