Bosie2018aw pays tribute to the "Little Prince" series: "Looking for B612" In the 1960s, the term “Unisex†(no gender) was proposed to counter the stereotyped gender impressions after World War II. In recent years, “Unisex†has gradually become the popular aesthetic concept in the fashion industry. It has been fully applied to fashion design by designers: Gucci, Vetements, Prada, Celine and other brands have begun to merge men’s and women’s clothing for fashion release. The design of the same element is completely undefined whether it is men's or women's. Clothing that blurs the gender boundaries begins to get more and more attention from fashion lovers. Founded in early 2018, Bosie is such a fashion brand that focuses on “non-sexismâ€. It is named after Oscar Wilde's nickname "Bosie". It is a literary retro, lively and fresh design style, as well as the product features of men and women. It quickly occupied the market of the younger generation and became the leader in domestic gender-free fashion. As a young designer brand, Bosie settled in Tmall in June. The turnover in the first month of the line reached 1 million yuan. The growth rate in July, August and September was more than 40%, and the sales in September exceeded 3 million yuan. . At the Tmall Double 11 Shopping Festival, which just came to a close, Bosie, who started the first 11 games, broke through 1 million in three minutes, and ended up with 6.95 million. It broke the record of the first 11 sales of the newly established designer brand. Russian model Igor who walked with Bosie on the red network As a startup, Bosie's behind-the-scenes team is quite young. The founders of Bosie are Liu Guangyao from Peking University and Li Qixian from Hong Kong University of Science and Technology. The two are only 234 years old and have just graduated from college. The designers from the London Fashion Institute and the Paris High Fashion Institute are also young people born around 95 years old and know the preferences of the younger generation. After 90s, the team's genes laid a solid and reliable foundation for the post-90s consumers. Talking about Bosie's business model, Liu Guangyao said: Bosie is positioned as a “fast fashion designer brandâ€, which can quickly update the design, ensure the SKU's design sense and freshness, and provide a fast and flexible supply chain response. The immediate benefit is that the scale effect of the post-production (sales) end reduces the cost premium and the designer's apparel is cheaper. At the same time, as a gender-neutral clothing for men and women, bosie enables each SKU to reach double the audience, thus double the effect, saving the cost of design, procurement, production and marketing. The brand concept of Bosie "NO GENDER. NO BORDER." is Li Qixian's idea: "Nothing else" emphasizes unrestricted design exploration, removes traditional gender labels, explores different styles, ages, and differences. The design theme of the scene; “Unbounded†refers to Bosie's commitment to bringing stylized design and quality to consumers at an affordable price, eliminating the gap between designer products and mass consumers. Consumer demand in the new era always calls for new brands. The outbreak of Bosie is also closely related to the new appeals of contemporary fashion consumers. On the one hand, the aesthetic concept of consumers is changing with the times. The beauty of men is not limited to “masculine†and “beauty menâ€; girls are not necessarily girls, and the image of “cool girls†is also The more people come to pursue. In addition, young people like to buy a "tidal card" with a sense of design, but the price is often prohibitive; the fashionable brand of Amoy brand, the quality is worrying. The emergence of Bosie undoubtedly solved the above two major problems, and achieved an effective balance between the styles of men's and women's fashion, and between the three major elements of quality, style and price. Bosie2018aw pays tribute to the "Little Prince" series: "Looking for B612" In the future, Bosie plans to sign more independent new designers, integrate front-end supply chain and back-end channels, and price the niche designer brand to become the “fast fashion designer brand†serving the public. At the same time, Bosie will gradually develop offline channels, allowing more offline customers to experience quality try-on services through stores. For the offline business that Bosie will deploy in the future, Bosie's founding team is full of confidence: "Excellent design and quality, coupled with the easy price, I believe offline customers will also love Bosie's products." Explore the full range of men`s Dance Pants, with styles for ballroom & Latin dance and more! 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November 28, 2018