MUJIst other than the popular "Muji" brand without license

What is Muji?

Muji is a life style store. Its Chinese character is "Muji". "No seal" means no pattern in Japanese. Muji means No Brand (no brand). Therefore, Muji is a brand without a brand. Muji, in addition to shop signs and logos on paper bags, the product has no trace of the brand. There is no label of clothing, shoes and socks, cotton clean plain, warm and soft. If these products are not sold in Muji's mall, you don't know it is Muji. However, Muji's material, design, and packaging style are so distinctive that you can see that it is produced by Muji anywhere.

The ancient saying goes: Dayinxisheng, the elephant is invisible, Muji is relying on its minimalistic simplicity, and the method of restoring the essence of commodities. The pursuit of a low-key Muji has become the world-famous No Brand (no brand), and the ancients said that there is no The realm of licensing and licensing. Its design philosophy, aesthetic ideas, material selection, etc., have been beyond the limitations of commodity brands, becoming a synonym for lifestyle.

This wooden bowl is simple and natural, it looks like there is no design, there is no brand, this is Muji

In the 1980s, the prevailing esthetic exaggeration of aesthetic style prevailed in the aesthetics of aesthetics with many more aesthetics. However, muji products were counterproductive and were continually subtracted and eliminated: removing trademarks, removing all unnecessary processing and Color, simple packaging, simple enough to only keep the material and the function itself. This was at the time the idea of ​​the current guard, reminding people to appreciate the beauty of the original material and material. For the Yapi family who was tired of pursuing brand-name and luxury living at the time, the claim of Muji was not without refreshing results. However, the simple and simple concept of life advocated by Muji has now been implanted in the hearts of modern people.

All of its designs use the most natural materials and are the most concise. This can be fully reflected in its designer's original research. His side is all-encompassing. It is small enough to be a needle, made of natural materials. His clothes are the simplest cotton or hemp, no other special material. The information given to people is all about people returning to nature. In fact, it is promoting ecology and environmental protection. ”