Montblanc Centennial Celebration in Shanghai


At the Wanbaolong 100th Anniversary Gala, Mr. Han Wufu, General Manager of Montblanc International, Mr. Zhan Zhaoan, President and President of Montblanc Asia Pacific, and Zhou Runfa, Michelle Yeoh, Chen Kaige, Leong Ka Fai, Li Ming, Michelle Li, Li Wen, Leo Ku, and Malaysian royal family members

On March 18, 2006, in order to celebrate the brand's 100 years of glory, Montblanc celebrated the 100th anniversary of Montblanc's grand celebration, especially in the Shanghai Film and TV Park, and witnessed and shared this historic important moment with the celebrities from all walks of life. The whole party was unprecedented, and the stars were bright. The 100 celebrity celebrity stars invited specially, together with 400 media representatives from all over Asia, all dressed up to attend the event and spent a wonderful and unforgettable evening with the features of the old Shanghai and Swiss ice and snow.

Reproduce historic scenery and interpret the perfect moment

From 1906 to 2006, it took a whole hundred years to sharpen the classic and spiritual light of the Montblanc brand. In order to reproduce this glorious history, the scene of the evening's event was ingenious and perfectly echoed with the essence of Montblanc's history and culture. On the well-planned old Shanghai Nanjing Road, there are trams, dazzling neon lights, and lively lion dance performances. The entire bustling scene makes people feel as if they are passing through time and exposure to the rich old Shanghai style. And clever integration into them is also a variety of Montblanc brand image, such as Montblanc Hamburg's first brand stores, Montblanc cinema, interpretation of the brand is not old myth. Around 100 celebrity celebrity stars invited, including world-famous celebrities Chow Yun Fat and Michelle Yeoh, Chen Kaige, Chen Hong, Tony Leung Ka Fai, Leon Lai, Michelle Reis, Lee Min Ho, Leo Ku and Korean singer Se7en will enjoy the glorious sights of old Shanghai. All the way to recall Montblanc's melodious style, slowly into the main venue of the event.

The interior is another view. The snow flutters across the sky, symbolizing Montblanc’s highest peak in Europe, the Mont Blanc, which stands tall and covered in white snow, to show its majestic momentum. Montblanc’s classic hexagonal white star logo makes an excellent interpretation. At the scene, the American Winter Olympics presented a lively moment to everyone on the scene with their skill and skill. At the same time, there are also Swiss national musical performances that are highly visual and audio-visual.

Passing through the snow-capped mountains, there is no heaven. It is a pan-blue ice world with a distant mood. In this, Montblanc held a grand star diamond

Ice cutting ceremony. Accompanied by influential music and lights, the iconic Montblanc Classic White Star marks the 100th anniversary of Montblanc.

The celebration party pushed the climax. Enthusiasm is still boiling, and joy continues. In the evening, Montblanc also specially arranged brilliant entertainment programs.

The best performing team from Las Vegas, the famous European DJ who came to China for the first time, and the famous opera companies from the UK.

The activities added luster. This will be a super event for the world!

In the name of a century, reproduce the century-old craft legend

Montblanc has passed away for more than 100 years and strived for excellence. It combines modern design aesthetics with traditional craftsmanship to create a classic. This time, Montblanc takes the "Soulmakers for 100 Years" as the theme of the brand's 100th anniversary celebration. At the same time, it launches a limited edition of the legendary 100-year-old legend. It gives the master craftsmen of the brand lofty praise and masters the perfect detailing process. The enthusiasm and persistence in the new series is precisely because the masters are pursuing the perfection. Every Montblanc product has a unique personality and beauty. It transcends the simple functional level and makes the product show a unique life.

 


Montblanc's elegance in old Shanghai

Montblanc celebrated the 100th anniversary of the brand and brought in more than 20 precious exhibits. It was remembered by celebrities from all walks of life and demonstrated the rich cultural heritage of Montblanc. One of the limited series of writing instruments that Montblanc celebrates the brand's 100 years of grand ceremony:

Taipan 100 Limited Series Ink Pen

Meisterstuck Solitaire 100

Wan Baolong's exclusive Masterpiece 100 limited series ink pens, with rare and precious material combinations, highlights the glorious achievements of Montblanc's 100th anniversary. Penholders and caps are made of gold, rose gold, or white gold, with rare mammoth ivory inlaid with superb craftsmanship. The Montblanc star guilloche pattern on the gold penholder echoes the fine ivory. The top of the cap is inlaid with a top-grade Weserton series star diamond that is cut with Montblanc's patented registration cutting technology. The world's limited production of 100 pieces, from January 2006 on sale in the global Montblanc boutique.

Taipan 1906 Limited Series

Meisterstuck Solitaire 1906

The Wanbaolong Class 1906 limited edition writing instrument has a 43-point star-cut diamond engraved with a Montblanc patent. Each pen cover is made of granite with a wide range of shades and textures. This gives each pen a unique quality. The 18K gold pen tip is plated and gold-plated. In addition to the word "100 Years Montblanc", the pen tip also engraves the form of the Bailangfeng. The top 1906 series is equipped with ink pens, ballpoint pens and signature pens. It has limited production of 1,906 pieces, which echoes the years when the Montblanc brand was established. The top class 1906 limited edition series is housed in a rare wooden box and has been sold at Montblanc stores worldwide since January 2006.

MontBlanc Centenary Celebrate Blanc Lang Diamond Ink Pen 2006

Montblanc 100 Years Solitaire Mountain Massif Skeleton 2006

Montblanc Centennial Ji Qing Bai Langfeng Diamond Ink Pen 2006 Platinum pen and cap shape temperament, the surface with 1,277 white diamonds and 123 blue diamonds inlaid into the first peak of Europe's white peak shape, the peaks of white snow and pan-blue glacier The perfect artistic conception is presented; the blue transparent pen is just like the blue sky, which enhances the shape of the diamond snow mountain. The top of the transparent pen cap is inlaid with a 43-point star-cut diamond registered by the Montblanc patent, reflecting thousands of rays. Montblanc Centennial Ji Qing Bai Lanfeng diamond ink pen in 2006 limited to three global, priced at 120,000 euros.

Elegant style, unremitting pursuit

For over a century, Montblanc has been adhering to the eternal value of quality and traditional craftsmanship. It embodies the perfect pursuit of product design, style, materials and handwork. Products refined with traditional craftsmanship not only have a unique touch, but also reflect The White Star logo represents the perfect quality and extraordinary status. At the same time, Montblanc's product range is also expanding, including elegant leather goods (a leather factory was established in 1935), fashion eyewear, accessories, high-grade sterling silver jewelry and high-class watches from Switzerland.

At this important moment of the 100th anniversary, Montblanc once again demonstrated the outstanding traditions and accumulated cultural heritage that the brand has dedicated itself to for 100 years. Not only that, but also the promotion of human cultural development as Wanbaolong has taken office, and strive to promote a number of international cultural activities, dedicated to the contemporary cultural undertakings, and strive to become a member of the history of cultural development.

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