JeansZeven (Golden Glitter) Debuts in Shenzhen

After more than half a year of intense preparations, on April 11, Shenzhen Yizhong Trading Co., Ltd., after ten years of "marrying other people's clothes," the first self-owned brand, Jeanszeven (J7), finally made its official debut in Shenzhen. J7 08 autumn and winter clothing orders and cum fashion conference was held in the beautiful Pengcheng Shekou Nanhai Hotel. The three-day event attracted colleagues from all over the country. This is also the brand after the 2008 Beijing Clothing & Accessories Expo. A new show.

J7 blows up fashion trends

Relying on years of experience in R&D and design of leisure apparel and full grasp of the market, J7 launched a dynamic, fashionable, and avant-garde new fashion casual wear that will be denim, knit, woven, spliced, and chained. Designs such as printing, printing, and various blended fabrics are incorporated into the new design, partially mimicking the fast mode of ZARA, while retaining J7's unique and classic styles and designs, which are in keeping with fashion trends and maintain its own style and personality. The brand targets the consumer groups of young men and women aged 20-35 years. They respond sensitively to trends and focus on self-image and taste of young people, highlighting a young and stylish feeling. As a cutting-edge force that leads the trend of Chinese casual fashion, J7 not only represents a city culture with full personality, but also provides more space for the pursuit of unique and fashionable consumers.

After many years of innovative attempts, Yizhong Trading Co., Ltd. has accumulated rich experience. After ebase won the "China Super Brand 2005-2006" award, it has successfully developed three ebase girls, ebase femme and ebase sports. Different positioning fashion series. J7 is the company's own brand, but also the company's innovation, this time in Shenzhen debut, and will be listed in the fall and winter of 2008, attacking China's alternative casual wear brand market.

The guests gathered at the conference, suppliers, franchisees, customers, supermodels, etc. gathered together to congratulate the J708 Autumn Fashion Press Conference. Wu Linrong, marketing director of Yizhong company, is responsible for the JeansZeven brand market operation. In an interview, he said that although it is a new brand, JeansZeven has enough confidence to satisfy the partners and make consumers happy. As a marketing veteran who has successfully operated several domestic well-known clothing brand companies, Wu Linrong has confidence in JeansZeven brand, boss and company. The reason why Yizhong company from the boss to the general staff, from the company headquarters to the upstream and downstream partners is so harmonious, first of all, the boss has a clear thinking and a clear development goal; secondly, the management structure can be determined according to the position, according to the responsibility of the post, so both Each employee has defined his own responsibilities, and can effectively dock with other colleagues, but also effectively avoid the previous work errors caused by management oversight; In addition, the boss's active thinking and tolerance character also gave the majority of employees a display Talented space. "When we go to work, we are the relationship between the superior and the subordinates. After work, we are more like a good friend. When we chat together, relax and communicate ideas together, there is no obvious sense of distance. With a good platform, we can let go of our hands and feet and do our best to do our job." Wu Linrong commented on Rong Jinsong.

Through this activity, the communication between suppliers, franchisees and customers has been strengthened. This not only shows the company's good brand image, but also enhances the confidence of franchisees, agents and partners. Under the meticulous construction of a professional team, we have reason to believe that the new J7 brand will continue to grow and grow, and J7's road will go further and further.