" Hanger ", Shanghai Oriental International Venture's brand, April 10 in Shanghai Fashion Week opened in 2016 autumn and winter prologue. This is a new upgrade that has been heavily reinvented since the birth of the brand.

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This conference is based on the theme of "Man's Life" and reinterprets the art of living with modern perspectives. Seeking a long-lost sense of ritual in a fast-paced metropolitan rhythm aims to deliver a positive, optimistic, return-to-life way of life and at the same time a more attitude towards life. "Hangers" want to establish a connection with the public through clothing, to achieve a resonance, mining soul collision and emotional interaction, "hangers" want to convey to consumers not only clothing, but also a way of life.

衣架“漫生活”:2016秋冬上海时装周 全新升级秀

The big show, there are many stars to help the scene, there are "fell in love with the supermodel," the second season popular supermodel Liu Xinjie, SMG "Outbound" female anchor Liu Ye, and Oriental Satellite TV host Xu Yunhao.

衣架“漫生活”:2016秋冬上海时装周 全新升级秀

Design upgraded "hangers", in the classical culture of precipitation, with a more open mind and eyes embrace modern art. Brand will move towards more international, younger, focus on humane care, intentions to perceive the needs of contemporary urban women. "Clothing" as a character of the extension of emotion is also a deductive interpretation of life. "Frame" as a bridge of heart communication, also explore the ancient Chinese and foreign travel.

衣架“漫生活”:2016秋冬上海时装周 全新升级秀

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