Global hotel giant Sofitel grabs domestic second-tier cities

In 2006, France’s Accor Group will have 7 new Sofitel hotels opening all over China. The first entry of Sofitel into Chongqing and Qingyuan of Guangdong shows that the top hotels in the world have fully started the “second-tier cities’ rush-off battle”.

According to Liu Chunhui, the public relations department of Accor Group, Sofitel will be the first global luxury hotel to enter Qingyuan, Guangdong. She pointed out that the 360-room Sofitel Qingyuan Sofitel Hotel is only an hour's drive from the new Guangzhou Baiyun International Airport. It will become a weekend resort and conference and exhibition center in southern China.

It is reported that giants such as Shangri-La, Hyatt and InterContinental Hotels have also joined the “second-tier cities in the battle for robberies” while launching battles in key cities such as Shanghai. It is reported that before the end of 2007, Shangri-La will build 9 hotels, which will be located in Chengdu, Guangzhou, Haikou, Guilin, Ningbo, Sanya and other places. Prior to this, Shangri-La has completed distribution in Changchun, Shenyang, Dalian, and Qingdao. Hyatt Group is also full of strong interest in China's second-tier cities.

Industry sources pointed out that at present, multinational hotel groups have entered all Chinese provinces and cities except Qinghai and Shanxi, and basically completed the deployment of second-tier cities and regions in China. The competition between hotel giants in the second battlefield will be the top hotels in the Chinese market. Another important battle.