Dream Lisa Chen Haosen: Bitter children also have to chase dreams

Guangdong Lecong, an important home textile base in South China, has created many home textile brands. Meng Lisha is one of the best.

In 1993, when bed linen consumption was still in an embryonic stage, the term home textiles had not yet been known. Chen Haosen, with a keen sense of the market, founded the Dahua Bedding Factory by raising money from relatives and friends. Predecessor of Decoration Co., Ltd., a small workshop-style company.

Dream to create the future "I have a dream, that is, one day, Lisa can become the favorite home textile brand for ordinary consumers, and Dream Lisa can provide more and better services to customers. I am a born child, very In the early days, I worked hard in the community, so I deeply understood those who worked hard for life, and I hope that Meng Li Sha Home Textile can provide them with quality and cheap products, so that they can enjoy life and enjoy health as well. Sleep comfortably because I feel like I'm like all those who work hard, we are on the way to chase our dreams.” Chen Haosen said this very firmly.

Under Chen Haosen’s leadership, Meng Lisha’s first brand store settled in Sanya, Hainan. Since then, Meng Lisha's home textile brand stores have rapidly spread to Guangdong, Guangxi, Fujian, Hainan, Yunnan and Hunan provinces. However, Meng Lisha has repeatedly been questioned by customers of large circulation channels.

"If he gave up at the time, there would not be a dream Lisa today, and even the Lisa brand would disappear." Huizhou franchisee Huang Xinguang said, "The success of Meng Lisha is attributed to Chen Haosen's vision and spirit. Without his persistence and hard work, there will be no dream Lisa's glory today."

Persistence can be Eternal Chen Haosen firmly believes that the personality of a person determines the future of a person. Similarly, the quality of an enterprise's products determines the future of the company; personality determines a person's circle of friends and his business prospects, and an enterprise’s product Quality determines the survival of an enterprise.

At the beginning of the creation of the Dream Lisa brand, Chen Haosen set a firm goal for himself: to improve the original concept of not paying attention to the product quality of small-scale workshop enterprises, and to use the best products to serve customers and return customers. He often advises the company’s employees that they must have social morality and social responsibility. This is especially true for companies.

Because of this understanding of quality, and because of this sense of responsibility, the company began to implement quality management from the beginning of the brand operation process, from the original personal self-test, to the development of The establishment of a special quality assurance department, and then to full participation in quality management, and leading peers began to implement the ISO9001 international quality management system.

The enterprise is a family, a team, and a belief. This is the team spirit of Meng Lisha. Chen Haosen explained that a family means that the management of Lisa company, all employees and customers are as intimate as a family; a team is that the whole company of Dream Lisa is like a fighting team that is united and cooperates and has no invincible; a belief is that The team of this family is advancing toward a goal under the company's overall strategic thinking.

As early as a few years ago, domestic companies promoted team strength. However, in the actual operation of the enterprise, especially the developing enterprises, it is the individual's power that really develops. Personal heroism prevails. Some companies even propose home-based management concepts, but they lack a family-like atmosphere in their actual work. So how does Dream Lisa do this?

Although the dream Lisa is a family-style business. What is different, however, is that everyone in the family is conscientiously doing their job. The company also does not give special care because of who is a family member.

“In a sense, each of us is a customer and enjoys the services provided by others; at the same time, each of us is providing services for others. Therefore, at the beginning of our dream, Lisa wanted to create a home-like working atmosphere. Let all people who serve the company feel warmth.” Chen Haosen said, “Our family is only a small family, and the company is a everyone, and small families have to obey everyone.” As such, team management is never a dream. Lisa plagued the problem.

“I like Meng Lisha, first because the general manager is the person, then the company’s culture, the company’s services.” As the company’s first franchisee, Ms. Chen said that when her new store opened, the product was personally owned by Chen Haosen. The selected and sent, the opening day of the many executives of Mengsha Lisa to the scene, regardless of long-distance travel, insisted on the site all day to direct the opening of promotional activities, one day, a station is fifteen or six hours. This kind of serious and responsible service attitude touched every dealer.