Youngor acquires Zhongbao Yinlou and international brands compete on the same stage

Shanghai Nanjing East Road, the land of choice, first appeared in Ningbo's own building. The Youngor Group invested RMB 152 million to purchase the entire equity of Zhongbao Yinlou at 328 Nanjing East Road, Shanghai, and changed its name to the Youngor Building, taking a solid step towards building an international brand. Yesterday, Youngor’s flagship store was unveiled at “China’s First Street”.

Shanghai East Nanjing Road has always been a competitive place for international fashion brands, and it is also a bridgehead for the world's top apparel brands to enter China. The international frontline aristocracy brands have entered and opened flagship stores one after another. Youngor Group's investment in the "China First Street" to buy a total construction area of ​​5,970 square meters of Zhongbao Silver House, to show their own image, showing its courage to compete with international brands on the same stage, to create an international brand determination. In fact, Youngor’s desire to seize the beach “China’s First Street” has long been revealed. Five years ago, Youngor opened the Youngor store with a leasing operation and became the largest clothing store in the country.

Youngor has now established an entire vertical apparel industry chain from raw materials, fabrics, garments, and sales, and its product quality and research and development capabilities have reached the international advanced level. Yesterday, Youngor also released its newly developed DP cotton-free ironing shirt in Shanghai.

It is also understood that Youngor has set up branches in Tokyo, Japan, Hong Kong, China and Dallas, USA, and intends to operate its own brand in Dallas. There are various signs that Youngor has fully "speeded up" on the road to building an international brand.