Washing machine play stunts in "Consumer Proposition": setting a new look for Chinese brands

More than 30 years ago, Chinese consumers who bathed in the spring of reform and opening up began to move toward electrification in family building. However, consumer products at that time had a single function and high energy consumption. With the changes of the times, Chinese brands have undergone earth-shaking changes.

On October 16th, the Central China Financial Channel "Consumer Proposition" broadcasted "Quality China's Time (1): "The New Look of the Oldest"", and the "Old Three" washing machine to play stunts as a cut-in to show the world A new look of Chinese brands.

According to the "old three" washing machine in "Consumer Proposition": vibration and noise have always been difficult problems for washing machines. In the impression of many people, how can the washing machine wash clothes without strong sway?

In the display center of the high-end brand Casadi washing machine of Haier Group, a rigorous test attracted many consumers to stop and watch. The staff put 39 glass wine glasses on the 7th floor and placed them on the Casa di Gemini washing machine. The staff is going to test the 7-layer glass placed on top of the Casa di Gemini washing machine after running, will there be a collapse and fall.

As the drum of the washing machine rotates, the 7-layer glass does not move, and even the wine in the glass does not shake.

Casa Di washing machine research and development staff said that this is mainly due to our direct drive variable frequency motor technology, direct drive variable frequency motor has several advantages compared with traditional motor: First, it has higher control precision; in addition, it runs more Smooth, quieter and quieter.

In fact, the Chinese brand of washing machines not only leads the world in running smoothly, but also in the washing technology.

It is well known that washing machines achieve decontamination cleaning by friction and beating. This brings about a dilemma: insufficient friction will affect the washing effect; and the friction is too great, which will damage the clothes. So is there a way to gently wash the clothes?

In another test in "Consumer Proposition", the staff put two identical napkins into two washing machines, one of which was an ordinary washing machine, and set a washing time of 4 minutes. The other is Haier direct-drive washing machine, washing time is 5 minutes.

After the washing is finished, the washing machine is turned on, and the washing effect of the two napkins can be seen.

Traditional washing machines wash the napkins apart, and the napkins washed by Haier's direct-drive washing machine are intact, and even a thin layer of the surface of the napkin can be uncovered. The washing machine that can wash clothes so gently is the first in the world for Chinese washing machines.

Hai Xue Group's washing machine engineer Yan Xuefeng said that at that time we found a lot of resources, including cooperation with the fabric manufacturers, but later it was not very ideal, and finally we found that the most critical problem is to reduce the friction to zero, and An implementation of zero friction will require very high motor control.

Yan Xuefeng, an engineer in the washing department of Haier Group, is the 12th year of his university graduation. In his own words, he has been concentrating on washing clothes for 12 years.

Today, this technology that requires very high motor control has been broken by Haier, and Chinese brands have brought consumers completely different from the past.

"There is no friction, no wrestling power, and the washing effect is guaranteed," said Xue Xuefeng. "In the original time, everyone would buy a foreign-branded washing machine. Especially after our direct-drive technology went on the market, we found that users are more and more confident in our domestic production. Something, and we are far behind some of the foreign brands."

Haier washing machine can stand up the champagne tower and washable napkins, showing the world the charm of “Chinese brand”.

According to Zhongyikang data, Haier washing machine has been the first in the industry for 20 consecutive years, and it has occupied the high-end market of domestic washing machines with the advantage of absolute products. Globally, Haier washing machines have been sold in more than 200 countries and regions, and achieved good results in 8 consecutive championships.

Responsible Editor: Business Internship