On November 24, the autumn and winter fashion blockbuster "WOLF IS WOLF", jointly performed by the national menswear brand Septwolves and its spokesperson Su Bingtian, was officially launched. Different from the image of athletes that are familiar to the public, TVC's Su Bingtian dressed up and showed his tough guy fashion qualities, which quickly aroused widespread public attention and unanimous recognition from the fashion industry. Create a fashion blockbuster, the seven wolves unlock more than one side Su Bingtian Following its shocking debut on the 24th, the brand new TVC "WOLF IS WOLF" appeared on the "Asia's No. 1 Big Screen" as well as outdoor big screens in Beijing, Shanghai, Chengdu, Chongqing, Shenzhen and other city landmarks, and on December 13 A major landing on CCTV's CCTV-1 integrated channel, to show the seven wolves "Wolf Struggle" spirit to the national audience, convey the cultural self-confidence and brand strength of the national brand. At the same time, brand fashion blockbusters appeared in 23 city airports including Daxing Airport, conquering the public with Sushen's fashionable appearance. In TVC, Asian flying man Su Bingtian wore all kinds of fashionable jackets, which demonstrated the character charm of "men are not only one side". His persevering gaze and calm tone run through TVC, expressing his passion for "to live up to his love, return to purity, and bring his own edge", and declare to the outside world "be the god of war in my heart! I was born, and I am who I am". Su Shen's fashion debut not only showed the natural and multifaceted style of a man, but also matched the mystery, majesty and bravery represented by the wolf, conveying the fashion attitude of the seven wolves. In addition to the extraordinary TVC, the Seven Wolves also simultaneously launched three sets of full-fledged plane photos, unlocking Su Bingtian's unique style. Wearing a domineering motorcycle leather jacket, Su Bingtian releases his uninhibited personality. With the blessing of the matte running wolf, he shows the wolf spirit in his bones; the classic G-1 pilot jacket highlights Su Bingtian’s outstanding demeanor and the front chest. The word "China" is sonorous and powerful; the selection of lapel workwear jackets made of cashmere outlines Su Bingtian's capable form, and vividly sets off the simple, pure, and calm charm of men. Seven wolves unearthed Su Bingtian's fashion genes, broke the public's stereotype of athletes with new winter outfits, reinterpreted the definition of fashion, and gained the popularity and praise of countless young consumers. Create traffic bursts, and the Seven Wolves brand has a strong attitude out of the circle Taking Su Bingtian’s fashion blockbuster as the starting point, the seven wolves continue to activate and expand the circle of attention with the marketing combination of "explosive topics + blue V linkage + opinion leaders + media endorsements", maximize the influence of celebrity endorsements, and quickly seize the minds of users. Fangwei enhances brand favorability. As a national sports idol sought after by contemporary young people, Su Bingtian stated in the Seven Wolves brand TVC: "Be the god of war in your own heart", saying that more often you are breaking through yourself and racing against yourself. TVC videos have attracted much attention as soon as they went online. The topic #è‹ç‚³æ·»è¯´åšè‡ªå·±çš„战神# quickly appeared in hot searches, causing many netizens and fans to continue to discuss it. And this is echoing the brand topic #我与生生æ¥æˆ‘就是我#, netizens have expressed that "Su Bingtian is the most fashionable sports god of war", "This is what a real man looks like", and I am completely fascinated by Su Shen. ". At the same time, a number of Chinese brands Blue V jointly posted blogs, pushing the topic to a new climax and once again releasing the influence of national brands. Opinion leaders in the six fields of e-sports, talk show, photography, etc. joined the topic discussion. Not only were they impressed by Su Bingtian’s continuous breakthrough and never-giving up spirit of struggle, but also combined his own experience to further interpret "I was born, I am My" brand attitude covers users in different circles and accelerates the breakthrough of brand content. In addition, the tough guy fashion and wolf spirit represented by the seven wolves also attracted the attention of the national magazine Sanlian Life Weekly. "Sanlian Life Weekly" tells the fashion exploration road of the seven wolves, and gives deep affirmation to the fashion TVC of the cooperation between the seven wolves and Su Bingtian. The blockbuster is called the accurate interpretation of the "wolf struggle", this powerful endorsement once again demonstrates The leading position of the seven wolves in China's menswear industry. Leading the Chinese jacket, the seven wolves continue to make efforts in Chinese fashion The 32-year-old Seven Wolves and the 32-year-old Su Bingtian joined forces to subvert the past sports image of Su Shen with a TVC, refresh the public's definition and recognition of tough guy fashion, and interpret the brand concept of "men are not only one side". The overall market share of jackets for 21 consecutive years, from the first generation of color-changing jackets, to removable and washable split jacket cotton-padded jackets, classic stand-collar lattice jackets, to double-sided jackets. Continue to explore and innovate, and move forward courageously as the "king of jackets" in the industry, leveraging the fulcrum of the Chinese menswear market. It is worth mentioning that the wolf totem (WOLF TOTEM) under the seven wolves is the first Chinese menswear brand to appear in Milan Fashion Week. By animal totem elements and Wolf Chinese minority elf Gui Yun Ai Otsuka suck inter sheath Di Shuo play to unload straw limonene б Nang Beach Bu's pocket neon Jiao Zheng Qun Pan Qiang Tu boats Falcon just â’š sun just â’‹ climb led larvae Lan Smashed melon seeds to vent the despicable Xin α Jun The world's aesthetic discourse power is shifting eastward, and Chinese fashion is back to the top. As the fashion leader of Chinese jackets, Septwolves have always adhered to the brand core of "wolf spirit", breaking through with every innovation. In the future, the Seven Wolves will continue to work with Su Bingtian to fully implement the brand strategy of "Chinese Jackets and China Seven Wolves", open a new era of Chinese jackets, convey Chinese attitudes with the ultimate spirit, and lead Chinese fashion to the world!
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August 11, 2022