The world's top bathroom bursts into China's Bisazza in Shanghai for the first time in April

The Italian Bisazza glass mosaic, which is used to decorate the entire roof of the Thai Royal Palace, will be presented in Shanghai in April for the first time in the form of the BMW Mini Cooper “coat”.

Shanghai Bohua Exhibition Company revealed that from April 4th to 7th, the BMW car wearing the Bisazza glass mosaic coat will enter the “7th China International Architectural Ceramics and Sanitary Ware Technology Exhibition”. This is also the first time that Bisazza has chosen to exhibit in China.

A Shanghai businessman representing Bisazza, Italy, stated that Bisazza is selling very well in China. One of the top Bisazza mosaics is made of gold and platinum. The price is as high as 30,000 yuan per square meter. It is popular in Shanghai, Guangzhou and Beijing. The top hotel is the most important consumer.

According to statistics, at present, the total capacity of the domestic sanitary ceramics market is about 40 million pieces, of which the top market product capacity is about 80,000 pieces, which only accounts for 0.2% of the total market, but the total amount is as high as 80 million yuan.

Many overseas companies have seized the opportunity to cut into the Chinese market as early as possible, and once they have tasted the sweetness, they immediately increased the development and cultivation of the Chinese market. In particular, European manufacturers are no longer passively waiting for closure, but take the initiative to find a cooperative agency in China and establish various marketing channels. At present, Italy's Versace, Germany's Villeroy & Boch, Dornbracht (contemporary), and Canada's artistic paint Benjamin Moore (Benjamin Moore) have entered China and are fighting in the top bathroom market.