SHIATZY CHEN Xia Zichen Women's Timeless Fashion Brand History

Ms. Chen Caixia, who was once described by the Western media as "Oriental Chanel," has a similar trait to Coco Chanel. Chanel's career began with the production of women's hats before World War I. Chanel challenged the clothing habits at that time, that is to say, women's clothing should be transformed into a low-key style and emphasize comfort.

Similarly, Ms. Wang Caixia also correctly interpreted the trend of the times. In the 1960s, Ms. Wang Chencai, a young seamstress, saw the enthusiasm of Taiwanese women advocating Western design and fashion. Women sought inspiration from Hollywood movies and fashion magazines. The images of fashionable models and celebrities are deeply rooted in the brain, and they are competing to copy Western clothes with silk, silk fabrics, and damask fabrics. However, it is often difficult to completely separate from the traces of traditional Chinese designs. Ms. Chen Caixia, the brand founded by Ms. Chen Caixia in 1978, gradually took to the world stage in the 1980s.

At the time, she saw a new wave, but this time it was the reversed trend of “the east wind is getting closer to the west”: Bernardo Bertolucci’s epic masterpiece “The Last Emperor” gave westerners I am deeply fascinated by Chinese court costumes. Unlike Jean Paul Gaultier and Thierry Mugler, who are sexy and provocative outfits, they are also different from those of Yohji Yamamoto and Rei Kawakubo. In style, the style of the “Last Emperor” clothing designer Britton James who was recognized by the Oscar was luxurious and romantic. He was also deeply favored by women who were pursuing exquisite and fashionable clothing at that time, and a wave of pursuit of fashion in New China came from Europe. All the way from the runway in Paris to Tokyo.

The movie "The Last Emperor" stills

Ms. Chen Caixia pays close attention to the fashion trend and is determined to create a lifelong struggle. Through her design, she will rejuvenate traditional Chinese craftsmanship and embark on the world stage.

Ms. Chen Caixia knows that whether women in the East or in the West all admire the luxury of European design, she has long sought to win the favor of Asian women for her brand: through her admiration for tradition and modernity, she hopes to combine her culture with hers. The essence of modern fashion, in order to further practice its unique "Chinese and Western" vision, then set up a design studio in Paris, choose to develop in this high fashion center, so that she has the opportunity to explore the Western complex clothing structure technology, and can always absorb The latest fashion news.

Ms. Chen Caixia has devoted herself to the study of crafts instead of orthodox education. She once said that she "would be determined to do one thing once, and I will do my best." This is the zeal that Ms. Wang Caixia has always had. By the end of the 90s, Xia Zi • Chen had captured the female market with discerning and demanding details with his refined style of “New China”. Ms. Chen Caixia personally presided over the design headquarters in Taiwan and sought inspiration from traditional Chinese poetry and calligraphy. At the other end of the studio in Paris, her design assistants received the latest western tailoring and sewing skills training. Historical craftsmanship.

Nowadays, SHIATZY CHEN Xia Zi Chen Women offers a lifestyle and attitude that blends the philosophy of the elites of Chinese history and emphasizes the “art of living”. The rich and colorful sources of life are directly reflected in the exhilarating emotions of wearing beautiful clothing.

Xia Zi • Chen meets the needs of customers in various occasions and different lifestyle habits, from luxury clothing to accessories, bags, shoes and dress series and even festive supplies. Among them, the home furnishing series adds grace to simple everyday life. From the furnishings, trays and utensils to the pillows in the living room, the Chinese and Western styles balance the traditional and modern life.

Xia Zi • Chen now develops another lifestyle brand: tea culture. She emphasized the improvement of the texture and etiquette of the “Gift Giving” culture, and made Chinese tea and foods presented in exquisite packaging, echoing the aesthetic spirit of the Shiatzy·Chen brand.

In 2015, the first tea shop in the Chinese mainland took a new garden-style concept in Suzhou Shin Kong.

When Chanel visited New York City in 1931, she was once asked about her description of a fashionable woman. She said: “It is well-dressed but not unexpected and does not seek to be at the cutting edge of fashion.” Chanel means that women who really dress up do not follow blindly. Popular, but to have their own style. This view coincides with Shazi Chen’s aesthetic center concept. Each garment of Xia Zi·Chen represents the “original intention” of Ms. Chen Caixia, reflecting the brand philosophy of Shazi Chen: I think fashion is not just Follow the trend, but also reflects the personal internal and long-lasting life style.