Shanghai Textile creates a wedding fashion industry chain

With the rapid growth of China's national economy and people's pursuit of modern society's fashion, the consumer demand for weddings in the public life is constantly rising. The Chinese wedding culture is also moving towards more personalization and fashion. According to the "China Marriage Industry Development Survey Report" issued by the National Marriage Industry Survey and Statistics Center, an average of 8.11 million new couples are registered to marry each year in the past five years. It is expected that more than 150,000 new couples will be married in Shanghai in 2012. In terms of newly-married consumption, the purchase of new household items accounts for about 27% of the total wedding spending, and 88% of newcomers need to take wedding photographs.

In response to the huge market demand for development, “Minguang Home Textiles Wedding Life Hall” was recently unveiled in the Shanghai fashion space “Shangjie Loft”.

Shang Street Loft is the fifth chemical fiber factory known as the Garden Factory. In recent years, it has introduced famous domestic wedding production agencies in the factory, gradually forming a creative industrial park combining traditional and modern, fashionable and creative. At present, the park has become the largest creative cultural and lifestyle venue in Shanghai with wedding photography as the main line, and “wealth only”, “blue coast”, “I-D photography original space” and other wedding photography agencies and photo halls, and photo agencies. Enter the park. There are 150 pairs of wedding photography shots per day, and the shooting share accounts for about 25% of the Shanghai market share.

Facing such a concentrated wedding photography market, Shanghai Textile aims to further cultivate, integrate and enhance the industrial chain, develop the textile and fashion industry, and try to introduce its home textile brand into the creative park. For home textile companies, this is an opportunity to actively explore cross-border cooperation with the wedding photography industry, use product associations and support, borrow ships to go to sea, supplement and improve the opportunities for the home textile marketing network, and share the wedding consumer market through the agglomeration effect.

Shanghai Longtou Home Textiles Co., Ltd. is a professional company that manufactures and manages indoor bedding and household products. Her Majesty's "Minguang" bedding, "Phoenix" blankets, "Clock 414" and "Queens" woolen towels are all awarded by the Ministry of Commerce of the People's Republic of China " The title of "Chinese Time-honored Brand", especially "Minguang" brand sheets and "Phoenix" brand blankets, has always been a must-have wedding item for newlyweds.

In order to expand the wedding market and better serve newcomers, the leading Home Textiles has been carefully designed and meticulously renovated to create a modern wedding home textile art platform supporting the wedding photography and featured home textile wedding products in the Loft Wedding Art Industrial Park. Minguang Home Textiles Wedding Life Museum." The Living Museum showcases a variety of specially designed romantic series of wedding products, full texture of good fabrics, plus beautiful embroidery, making the overall feel more air, fine, loving honey is scattered in this romantic rose bedding overnight. In it, people love to put it Down, showing the trend of wedding home textiles. The wedding hall not only has exquisite home textile boutiques, but also offers several unique wedding photography spots. Couples can enjoy wedding products directly, or provide references for their future choices, and enhance their traditions. Home textile brand influence in young consumer groups. The “Minguang Home Textile Wedding Living Hall” will revitalize the home textile products of “Minguang”, “Phoenix”, “Zhongpai 414” and “Queen” and provide a brand-new attitude to build a better city and create a better life. For a stylish product.