There is such a company that, in the case of a sharp rise in the cost of raw materials, it still imposes strict control over the supply prices of upstream suppliers, and is complacent about being able to get the same price as when there was no previous price increase. Because his cost has not increased, and the products he produced have risen with the price increase of raw materials in the whole industry, and he has gained profits beyond the entire industry level. So, in the next production and operation, has this company achieved great development? No, if his supplier wants to supply his raw materials and accessories of the same quality at the previous price, he can't guarantee his own profits, so he has to provide the manufacturers with inferior raw materials and accessories. There is another company that is extremely deductive to its own agents, all kinds of rebates and deductions that should be given to agents, and the harsh conditions are fulfilled, and the profits of the agents are “calculated†to the decimal point. Four, regardless of changes in the market. Because many times, when agents distribute your products, there will be a variety of unpredictable extra costs. These manufacturers use a sentence to excuse the contract, and all of them are passed on to the agents. Therefore, after one year of hard work, the agents found that they were “white jobs†for the manufacturers. Where did their profits go? All entered the manufacturer's account and became the profit of the manufacturer. What are the results of these two companies? The former, when the manufacturers are still happy for the excess profits, the market reflected the news that the product has a batch problem, and in addition to paying more after-sales expenses, the brand has also been hit hard. In the latter case, the agent became his passer-by, and he changed every year. After two or three years, he was unable to find an agent who was willing to cooperate. The brand gradually faded out of sight of the market and consumers. Therefore, whether it is supply or sales, it is a link that cannot be ignored in the marketing chain. Neglecting any one of them will have serious adverse effects on the normal production and operation of the company. Supply chain is the basis of marketing Products are the cornerstone of marketing, and raw materials are the cornerstone of products, so it can be said that the supply of raw materials is the cornerstone of marketing. It is impossible for manufacturers to produce products from raw materials to accessories. It is necessary to deal with all kinds of suppliers and obtain the accessories and raw materials they need for their production. Therefore, the quality of the materials provided by the suppliers directly affects the quality of the finished products. We have never heard of any manufacturer that can produce quality products with inferior raw materials. Because quality products are based on quality raw materials. In 2006, the Mitsubishi off-road vehicle was fully recalled because the quality of one of the small parts was not up to standard and it was easy to cause accidents. A small accessory can have serious consequences. Many of our companies don't pay much attention to the procurement of raw materials and accessories. They think that they can be used, and they will let go of one eye in the raw materials. There is also the above mentioned, for the sake of their own profits, suppressing the profit margin of suppliers, forcing suppliers to have to shoddy, which directly leads to problems in product quality, affecting sales growth and brand building. The quality problem of Sanlu milk powder that broke out not long ago, according to the news, is because the procurement of milk as a raw material has not been well-received. There is a great possibility that the famous brand of Sanlu will be lost! It can be seen that the supply chain is very important, giving suppliers a normal profit margin, and intensifying inspections in the procurement of raw materials to prevent unqualified raw materials from entering the production process and providing a more basic guarantee for products and sales. Sales link is the focus of marketing Products must be sold in the market to be called commodities. Without sales, enterprises cannot survive, so sales are a necessary condition for the survival and development of enterprises. So who is going to sell? For most domestic brands and enterprises, the efforts of agents are needed. Because, no matter how powerful the company is, it is impossible to run the national market of the country by itself. Human, material and financial resources are not allowed to do so. How to do it? Looking for your own agent, the agent is responsible for the operation of the market, and it is necessary for the manufacturer to cooperate to open the market. It is undeniable that there must be a game between manufacturers, but the more central should be cooperation and achieve a win-win situation. As an agent, he is the spokesperson of the company's brand and products in a certain area. The attitude and behavior of the agent directly affects the local sales of the brand. The most important thing is the enthusiasm of the agent. If the agent is very motivated and attaches great importance to your brand and products, then he will actively invest resources (human and material) to promote your brand and products. Businesses have an attitude towards your brand, do not act in the market, and hope for natural sales, then your product sales will certainly not be good. How to stimulate the enthusiasm of agents? We all know that merchants are profitable, but who have no interest, who will we do? The same is true for businessmen. He represents your brand and products. It sees how much profit space it can bring. If there is no profit, agents will not do it. In fact, many manufacturers are a kind of mentality of using agents. You help me sell products. I give a part of the profits to you. So casually squeeze the reasonable profit margin of the agent, and turn the profit of the agent into its own profit. This kind of approach is wrong. Manufacturers and merchants should be cooperative. Profits are earned by both parties. If any party takes more, it is unfair to the other party. When agents find that distributing your brand and products can't make money, there will be a feeling of being cheated. The blood and enthusiasm of the audience will cool down instantly, and your brand and products will naturally be cold. Moreover, after changing a few agents, your bad reputation will spread in the circle of local agents, and you will not be able to find agents who are willing to cooperate. So be kind to agents, because they are the focus of your sales. Supply, production and sales are complete marketing chains Supply is the foundation, sales is the key point, of course, the quality must be strictly controlled in production. The complete marketing chain can truly realize the long-term sustainable development and win-win of suppliers, manufacturers and agents, and the brand can develop and grow. We don't object to companies making profits, but the acquisition of this profit cannot be based on cutting the reasonable profits of suppliers and agents. Because these two links are arbitrarily lost, it will bring bad to your sales and brand. Impact. Profits are earned by everyone working together, and losing one of them does not guarantee your profits. So, give up your so-called profit-only ideas and practices, that is unrealistic, and it won't work! Flame Retardant Clothing,Fire Retardant Overalls,Fire Retardant Coveralls,Flame Resistant Coveralls Changzhou Xinzhi Chain Information Technology Co.Ltd , https://www.czczxzlkj.com
October 15, 2024