LACOSTE and the spokesperson Novak Djokovic continue to write a new generation of legends

René LACOSTE and Novak Djokovic, two eras, two legends, the constant belief: fair competition, perseverance, elegance and free and easy.

Today, Novak Djokovic and LACOSTE work together to interpret the LACOSTE brand with the interior and exterior of the tennis court and continue to write a new generation of legends. His elegance and sophistication and innovation are perfectly aligned with the LACOSTE brand DNA and sports inspiration concepts. LACOSTE has created a series of stadium uniforms for Novak Djokovic that will accompany him to witness every moment of the Grand Slam and other tennis tournaments.

The new LACOSTEX Novak Djokovic limited-edition series is dedicated to tennis and gives a strong style. Every wardrobe, like Novak Djokovic, strives for the attention of the quality of the athletes who dream of. The series will be available at LACOSTE's global boutiques at the end of May 2017.

The collection is designed with carefully selected fabrics to meet the high quality and performance requirements, and even every detail is tailored to ergonomics for a more flexible sporting space and comfortable wearing experience. Reduced motion interference.

The new LACOSTEX Novak Djokovic limited collaboration series is inspired by the criss-crossing lines on the tennis court and the signature of the new brand spokesperson Novak Djokovic It will be set against the cuffs on the left side of the series of POLO shirts, transforming different blue, white and red tones, playing with the classic French style in the single background of the stadium, with white or black shorts to make the overall shape clearer.

During the 2017 French Open Tennis Tournament, Novak Djokovic will be the new brand spokesperson for LACOSTE and will enter the Paris Red Square in Paris to reproduce the graceful appearance.

This new advertising campaign, staged René LACOSTE and Novak Djokovic, the identity between the two generations of tennis kings. The film directed by Julien Pujol is also a tribute to the history of the LACOSTE brand: René LACOSTE decided to break the regular tennis dress, cut the sleeves of his shirt for the pursuit of more flexibility and stretch space, thus the first LACOSTE L.12.12POLO The shirt was born.

Novak Djokovic, the new spokesperson – Novak Djokovic, the new face of the LACOSTE brand, is undoubtedly the soul of photographer Jacob Sutton's print ads. Combining the black and white colors of the 1930s with the colors of today's clothing, the past and present of LACOSTE, once again witnessed the brand's long-lasting sportsmanship and French elegance.