Italian luxury handmade shoe manufacturers set China as the next round of expansion focus

Italian luxury handmade shoe manufacturer Santoni SpA had sales of 75 million euros in 2016, an increase of 8% from the previous year. The outlook for 2017 is also quite optimistic.

Santoni SpA is a high-end shoemaking workshop founded in 1975 by Andrea Santoni. For many years, it has been dedicated to the heritage of traditional handicraft cultural heritage and the luxury quality of Made in Italy, always adhering to the superior quality of handmade shoes. The tireless efforts of the generation have made this footwear brand from Italy rank among the best in the world.

Santoni has a line of men's, women's, teens and accessories, including casual sneakers and limited edition men's shoes. In addition, Santoni has teamed up with many of the world's top brands to create the highest quality product line. The partners include Mercedes AMG, the top sports car brand, IWC Schaffausen, the Swiss watch brand, and RUBELLI, the top fabric brand from Venice.

In an interview with Italian media MF Fashion, CEO Giuseppe Santoni said: “Continuing to promote the development of the European and American markets is still the most critical part of the Santoni business. In 2017, we will continue to focus on the deep exploration of these two markets. In addition, In the past year, we have also performed well in the Japanese and Middle Eastern markets. At the same time, we have already opened up the expansion in the Chinese market."

Giuseppe Santoni also emphasized that exports are already the main source of sales for Santoni SpA, which in 2016 accounted for 80% of the company's total sales.

Earlier, Santoni SpA hosted a new launch of the 2018 Spring/Summer collection at the Giacomo Arengario restaurant in Palazzo Reale. Giuseppe Santoni said at the press conference: "We want to create such a 'not so formal' atmosphere to share our new series with everyone, just like sitting down with friends and chatting with the three friends, because this Leisure and coziness is the mood and philosophy that the Santoni 2018 Spring/Summer collection wants to convey to the public."

Editor in charge: Wang Zhen