Hundreds of billions of blue ocean markets have been excavated, hand in hand with mongdodo dream to catch the children's wear industry

I. Rapid growth in demand for children's clothing industry and large market space

In recent years, the development of the market economy has been somewhat unsatisfactory. More and more businessmen complain that it is difficult to do business. It is worse than a year. It is trying to find a new path for development. Similarly, the apparel business is not as fast as it was in previous years. The adult apparel market is growing slowly and is already approaching saturation. It is difficult to make major breakthroughs. In contrast, the development of the children's wear market is impressive. With the opening of the second child and the upgrading of consumption, the scale of China's children's wear market reached 137.2 billion in 2015, with an increase rate of 8%, which has become a new growth area for the development of the apparel industry.

China's children's clothing sales scale i2011-2017

From the sales of 96.4 billion in 2011 to the estimated sales of 155.7 billion in 2017, the sales of children's clothing will increase at a rapid rate every year and will continue to grow. The market saturation rate is only about 52%, so it will not look like Everyone is worried about the saturation.

Second, the number of children has increased at an accelerating pace, which has continuously broadened the space for industry development.

The baby boom brought about by the opening of the country’s second-child policy is obvious to everyone. It is estimated that the number of newborn babies in 2017 will reach 18.33 million. The increase in the number of newborns means that there will be a huge demand for children's products, including clothing, food, housing and other aspects. Every child needs to wear clothes. From birth to six or seven years old, the children are particularly quick and the clothes they just bought will always be worn for a long time. They can only buy new clothes of a suitable size. These buying needs have injected opportunities and vitality into the children's wear market. If there is demand, are they still afraid to sell it?

Third, changes in consumer attitudes, children's clothing spending continues to grow

With the increase of people’s income and the change of consumer attitudes, children’s consumption is becoming more and more significant. Now, many young people after 80s and 90 have already had children, and these young people have completely different consumer attitudes from their parents. In the past, mom and dad always felt that their children's clothes were enough to wear. They didn't need to look good and they didn't need much. They just need to be able to wear neatly dressed clothes. Now that young people have improved their consumption levels, they want their children better. You can dress up beautifully, wear good-looking clothes, eat delicious food, and wait for all good things to be delivered to your child. Therefore, in the selection of children's wear, more emphasis on brand and quality rather than price, will buy a lot of clothes for children, can imagine, promoted the consumption of children's clothing.

Fourth, brand management will be the trend of children's wear in the future

“The children's wear industry has entered a period of rapid development, and the industry has not absolutely led the brand. With the intensification of competition, the market will further mature.” Clothing retail specialist and chief consultant of Guangzhou Lanao Retail Consultancy Co., Ltd. believes that the brand awareness of the entire industry will be strengthened and will emerge. With a large number of branded companies, the distance between such brands and general brands will grow larger. Some wholesale children’s clothing companies that do not have competitive strength and brand operation ability will be out of the market, and the threshold for children’s clothing market will further increase. To improve, the industry's operating capacity and brand operation level will also be greatly improved.

Five, mongdodo dream more children's clothing profile

Mongdodo Dream is a children's high-quality and comfortable life brand owned by Zhejiang Senma Clothing Co., Ltd. It focuses on providing safe, comfortable and fashionable high-quality and comfortable living products for children aged 2 to 14 years old.

With the changes in consumers' purchasing methods and spending habits, Semir Group has strengthened its position in children's careers based on consolidating its position in the adult clothing market, and has strived to create a child business cluster. In 2002, the company launched its main children's wear brand, Balabala. After ten years of grinding, it launched the second largest brand of children's clothing, mongdodo, in 2013. The brand focused on children's wear, health underwear and a wealth of home life products. Committed to making children around the world enjoy a more comfortable and stylish quality of life.

Relying on the strong backing of the Senma Group and the joining of the top talents in the industry, Mongdodo dreams more children's clothing, which has a strong guarantee in terms of quality, supply chain and team marketing capabilities.

Six product introduction

Cloud Series - Freedom Fashion Outing

Dream Series - Children's Growing Health Underwear

Star Series - Creative Star Life

Seven shop display

Eight brands integrate global resources

Supply chain resources

Long-term stable supplier, perfect technical reserve

2. Intellectual resources

World-class consulting companies, including brand managers, market strategy companies, popular consulting companies, image design companies; domestic and international top designers team and global fashion buyer team

3. Promotion resources

Well-known fashion media, TV and public relations companies carry out large-scale promotion

4 team resources

Relying on the powerful backing of Senma Group and the joining of top talents in the industry

Strong internal training system

Nine joining introduction

Join conditions:

1. Shop area:

Dream Life Home Series Store: 20? -40?

Regular shop: 40? -100?

2, investment funds: 8-20 million

3. The ability to operate and manage the shop (priority for clothing or footwear matching, terminal development and management experience)

Sales Channel: Shopping Center Store Community

Joining process:

1. Joining consultation

2. Data report

3. Comprehensive assessment and audit

4. Sign the franchise agreement

5. Import franchise deposit

6. Store design, personnel recruitment, opening training, opening plan, logistics and distribution

7. Opening a business

8. Continuous market support

(More mongdodo dream more product information, can be concerned about the brand micro-channel public number mongdodo1126)