In terms of cleaning of hotel rooms, 30% of the inquirers thought that linen cleaning was the most important cleaning problem in hotel rooms, and the low value and easy consumption problems such as towels and slippers were tied up. In addition, 15% of the inquirers thought that daily cleaning problems such as ground and doors were also important. For consumers, linen, towels and other daily necessities are directly touched and used when staying at a hotel. Cleaning or not will directly affect their image and satisfaction with the hotel.
Hotel room cleanliness and vicious things are constantly being exposed, not only will the hotel brand image be greatly reduced, but also will lose the trust of the guests. Is it really difficult to clean the rooms according to the process? Is the hotel really willing to destroy its word of mouth with the help of danger? Is this phenomenon reasonably regulated and usefully manipulated?
Content marketing? Test video controversy quite a lot of "hotel does not change the bed cloth" affect the scale of the huge, many netizens have expressed concern, "five star hotels are like this, not to mention the convenience of the hotel chain," "now have to go out with disposable quilt Bed Cloth pillow case toilet seat." Cleanliness is the bottom line that can't be touched. From the waiters, foremen, supervisors, and managers, the hotel rounds have a systematic process. Why would the problems be solved in a short period of time? Since the media, Huang Si and Ai Zuo tour Xiong Xin Cindy Point out that there are some issues that cannot be ignored in this review:
1, in addition to the Hilton HHonors APP can directly book the designated room, other hotels can only be booked through the front desk to achieve designated rooms, provided that the hotel occupancy rate is low. However, August is the peak season for passengers in Beijing. The probability of being able to stay in the same room for two consecutive days is minimal. How can the evaluation agency staff ensure that consecutive hotels in five hotels can stay in the same room for two consecutive days during the peak season?
2, broke the video did not give the basis for check-out. If there is no check-out, room cleaning is only rearranged, not completely replaced, how do you prove that the other 4 hotels were checked out after check-out? The video has taken many shots, and none of the four have taken pictures of the booking process. Should you show a more complete process?
Huang Si also put forward a question on the evaluation, namely whether the fluorescent seal used is reliable, harmless to the human body, whether it is simply eradicated on textiles (only a very simple lens appearance in the lens can be cleaned in the sink). It is also advisable to have clear evaluation details before doing the evaluation. “What does the object of the comparison test contain? There should also be a breakdown of the regulations concerning the cleaning of the rooms and the cleaning of the rooms by these hotels as a comparison.”
Qin Yichang, founder of the appraisal hotel, stated: “If you have to comment on why the text has repeatedly examined the five five-star hotels so accidentally, there are some tips. The search method in the video is not entirely unreasonable.”
The hotel assessment was trivial. Once the omission was found, it was completely arguable, and the 1,000 commentary could not have reached the influence of a bad review. Ge Jian, a well-known expert in network marketing at the hotel, once quantified the loss caused by poor evaluation to the hotel. “A bad review is equivalent to a loss of RMB 6,000, and this is only for a single hotel, if it is a chain. Brands may lose several dozen or even hundreds of times more."
Tan Zifa, general manager of Huatian Hotel Group Co., Ltd. pointed out that hotel occupation is a labor-intensive industry, and the key lies in people. Regarding the current status of the profession, he advocated that market barriers should be broken down, hotel prices should be increased by 20%-30%, staff wages should be adjusted by 40%-50%, and practitioners should return to the glory of practicing in the initial period of reform and opening up, and strengthen employee quality together. And product standards.
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October 09, 2023