Explore the behind-the-scenes scene of the Gifen Jefen Women's 2016 Winter Fashion Week

Source of inspiration

This season's fashion release is inspired by the “Victoria Age” and returns to the essence of fashion – the comfort and decentness of dressers on different occasions. In the tone of vintage elegance, fresco, lotus leaf, and other elements are used extensively. Victorian romance is preserved, modern elements are added, and a retro and modern fashion collision is staged.

One needle, one thread, one bead and one yarn, how to present each garment perspective The JEFEN design team is doing everything perfectly, fully embodying the spirit of JEFEN BY FRANKIE.

Modeling

According to the clothes, the designer finds a model that can reflect the quality and charm of the garment. Fitting goes from each tiny accessory to every pair of shoes under the foot. The artistic director, Mr. Xie Feng, said that “we want to create not only a fashion concept, but also a fashionable lifestyle. For designers, fashion must first touch and touch the consumer.”

Show show

There is no decoration on the show floor, presenting as noble and solemn as the brand itself, returning to the essence of fashion, and interpreting the rationality and sensibility of the new woman with clothing. The conflict between red and black conflicts creates a harmonious and elegant atmosphere. There are masks, tassels, beads, three-dimensional embroidery, folds and so on. Each detail is worth pondering!

In 2006, JEFEN was invited to be the first Chinese designer brand to enter the Paris Fashion Week. In 2014, JEFEN won three APEC Awards and uphold the brand spirit of “Create a Beautiful Life”. I believe women can change their lives with their own hands and thus change the world. Also as the first Chinese designer to show up in Paris, Xie Feng deeply understands the essence of fashion. Fashion does not follow the flow of people, but it is unique aesthetics and innovation. The fashion of the beauty is in the design. You are creating and you are sincere.