[Europe quoting Ou.allin] deep life: fast and slow clothing

As a high-end women's designer brand, Ou.allin brought us a new kind of thinking and experience in the design of the new season in 2017. Her creative thoughts come from a connection between clothing and life. Slow paced transitions.

Daniel Kahneman said in his book “Thinking Fast and Slow”: Our brain has a fast and a slow way to make decisions: System 1 depends on emotions, memory, and experience to make quick judgments, but it is easy to fall for it. The principle of “seeing that is the fact” allows us to make erroneous choices based on the illusion. System 2 analyzes and makes decisions through rational analysis. It is slow, but not error prone.

Clothing is also fast and slow. When the market is flooded with all kinds of fast fashion and all kinds of new sharp brands, we can't tell whether clothes are following our rhythm of life or whether we are crazy about chasing apparel. It is understandable that young people are full of vitality and exploration, instinctively rushing towards the trend. However, in the long river of time, life will eventually give us something to settle down and we need to savor it carefully. Even if the whole world is accelerating and shouting, "No fast, no break," there is always value that cannot be purchased, traded, and acquired only through time. Ou Yalin's clothes are from the slow but not fast, to restore the original costume, remove the trend in the creation, to simplify and seek the inner sediment, in order to demonstrate the true value of self.

Remove the “rapid costumes” of China’s untruthful pop elements and abandon the deliberate decoration of fashion trends. Ou.allin evokes the connection between clothing and life in a slow rhythm, and grasps the profile. The use of fabric materials is rooted in both physical and physical, giving the body a great degree of freedom. She allows women to show their unique beauty, and to ensure that they are not bound, she is delighted, she does not have to be constrained, she can be free elegant. This slowing down of precipitation is also a way of thinking and a kind of attitude of life that Ou.allin Ou Yin clothing wants to express.