Recently, New Balance launched 100 pairs of shoes remodeled with leftover materials. Today, sustainable development is undoubtedly a major trend in the fashion industry, and it can even be called a priority. Although various parties in the industry have begun to act, people still question: Can fashion really achieve sustainable development? What is blocking fashion sustainability? From the perspective of raw material selection, due to people's diverse choices, the expressed needs of designers, and the limited cost of the enterprise, the choice of raw materials cannot be degradable, recyclable, etc., and the problem of raw material waste. From the point of view of production and processing, it takes about 2700 liters of water to produce a cotton shirt, and 7,500 liters of water to produce a pair of jeans, and a person's water consumption is only about 1,000 liters a year. Aside from the waste of water resources and the problem of wastewater discharge, in the documentary "The Price of a Pair of Jeans", due to the serious pollution of the river surrounding the jeans factory, wastewater is difficult to grow. In addition, a large amount of leftovers are discarded. From the perspective of marketing and consumption, on the one hand, capital-driven businesses advocate consumerism, and the fashion cycle changes rapidly. On the other hand, everyone wants to wear stylish and distinctive clothes, and even low-income people will choose parity. Fast fashion to catch up. But neither the brand nor the national economy is inseparable from consumption. From the perspective of inventory processing, the problem of inventory management of clothing companies every season is still a mystery. Most luxury brands choose to incinerate in order to maintain brand premium and high-end tone. In recent years, in response to sustainable development, some brands have banned this operation. But it is still confusing, how exactly are these stocks handled? This question also applies to other large, medium and small clothing enterprises. What about sustainable development? Sustainable development has never been the responsibility of only big brands and celebrities. It requires the entire supply chain and the industry to take action. In terms of raw material sustainability, Toray has partnered with American biofuel startup Virent to develop the world's first 100% plant-based polyester fiber material; DuPont ™ SORONA® fiber core materials are derived from plants that can grow repeatedly every year Renewable raw materials. At present, clothing that cooperates with domestic and foreign brands such as Stella McCartney, Anta, Hailan House, and Peacebird has been worn on consumers; Prada and fabric manufacturer Aquafil jointly launched recycled nylon, raw materials sourced from the ocean Waste plastic, fishing nets, and textile fiber waste. In terms of production waste emissions, Nike reduced its water use in textile dyeing and finishing processes by 20%; American fashion group PVH expects to reduce carbon emissions in its global supply chain by 30% by 2030. In terms of sustainable raw material utilization, in the recent fashion week, Francesco Risso, creative director of Marni, inspired "Alice in Wonderland" and used the leftover corners to splice F / W 2020 women's clothing; Maison Margiela F / W 2020 The fabrics of the series come from antique recycling and reuse, and integrate the dual concepts of "Replica" and "Recycle"; the British national treasure brand Mulberry's tote bag discards environmentally harmful materials such as hardware, lining, polishing and glue, and is certified by environmental protection Made of leather. In terms of consumption, Lemaire is based on pragmatism, avoiding popular trends, and hopes to create clothes that will never be worn longer. Uniqlo, which cooperates with Lemaire, also follows the concept of "LifeWear clothing suitable for life"; the emerging brand SOTTES The clothing is regardless of season and gender. All fabrics are from waste clothing and natural plants. They are hand-made by craftsmen, tailors and designers. At the same time, they release as few collections as possible. The clothes produced are sustainable from the inside out. The concept of development, each one is also unique and significant. On the sales channel, the second-hand platform represented by The Real Real saved some used clothes from being destined to be discarded, and it is also a continuation of consumers' fashion vitality. On January 13, Net-A- Porter's sustainable fashion project Net Sustain added 72 new brands and expanded from sustainable clothing to sustainable beauty; Japan ’s professional “clear inventory†discount store Colors sells brand manufacturers ’overcapacity and postpones at extremely low discounts "Discarded products" caused by delivery and other reasons not only provide consumers with benefits, but also greatly reduce the waste of resources and the environmental pollution caused by the burning of clothing in stock. Regarding celebrity dressing, recently, the wind of Archive is blowing. The so-called Archive refers to the classic works of a certain series of designers in a specific period, reaching the archiveable level. On this year's Oscar red carpet, Lily Aldridge chose Ralph Lauren's high-profile 2013 spring and summer; GD has been wearing the old Raf Simons models after the return of the army; Hadid ’s two sisters, Kardashian sisters, Kanye West and other celebrities in Europe and America Wearing vintage; Taylor Swift on the cover of the January 2020 issue of the British version of Vogue, wearing Chanel's coat in 2005; At the same time, people are not only favoring fashion bloggers with different clothes, some can make a piece of clothing Bloggers with more looks are also popular. Although the road to sustainable fashion is long and arduous, today's concept of sustainability has begun to penetrate into all aspects of the fashion industry. The decline of fast fashion and the rise of antiques have also proven that today's consumers are beginning to consume more and more rationally. Although fashion and sustainability are somewhat contradictory, we can still start with a small step. Modal Boxer Briefs,Micromodal Underwear,Modal Boxers,Men'S Modal Underwear Liya Garment Limited Company , https://www.liyamenunderwear.com
April 05, 2024