camel activeGermany camel dynamics stationed on Tmall

On May 10, Camel Active, a well-known German light outdoor brand, announced that it officially entered Tmall and opened its first official Tmall flagship store. The brand entered the Chinese market in the 1990s until it opened more than 350 stores offline, and then settled in Tmall. This is a further breakthrough of the brand's localization in China and an important milestone in digital transformation.

camel active camel active was founded in Cologne, Germany in 1977, with stores in more than 50 countries around the world. The brand is committed to creating a full set of outdoor life-related clothing and other equipment, calling on friends to walk into nature and explore outdoor life every day.

Germany · Camel Dynamic × Chinese Aerospace Culture Spring-Summer Joint Model Released

camel active will launch a new series of joint names with the Chinese aerospace culture in the online flagship store.This cooperation will combine practical and comfortable functional fabrics with the brand's unique design language to jointly interpret the unlimited free exploration concept and innovative progress Aerospace spirit.

Consumers' awareness of natural environmental protection has increased, and outdoor sports brands have ushered in new opportunities

With the strengthening of outdoor leisure occasion services and the guarantee of leisure holidays, the number of participants in outdoor leisure activities and the number of projects in China have been increasing year by year. After the epidemic, consumers' awareness of quality life will become more prominent, and then the functional comfort of clothing will be more valued in fashion consumption. Germany · Camel Dynamic is committed to creating high-end fabrics and simple and stylish designs for consumers to create clothing, shoes, bags and other products suitable for office, leisure, travel, tourism and daily commuting. Take an antibacterial fabric T-shirt from this joint series as an example. This product uses physical silver micron antibacterial fabric that has been treated with science and technology, which will effectively inhibit the growth of skin bacteria and become the best choice for summer travel and outdoor leisure. Therefore, with the increasing demands of consumers for daily exercise and quality life, light outdoor casual clothing suitable for different wearing occasions will usher in a new spring.

In the future, faced with the trend of digital upgrade, how will camel active German Camel Dynamic establish contact with consumers through online channels, and what different consumer experience will it bring? Let us wait and see.