Recently, BONO, a self-owned brand of the Baoxin Bird (SZ002154) Group, signed a contract with the Seoul-based Hyungji Group's school uniform brand elite to form a joint venture. BONO, a professional professional wear brand, and elite, the first school uniform brand in the Korean market, will formally join forces to enter the Chinese school uniform market, breaking the existing Chinese school uniform market pattern and injecting a fresh blood into the traditional school uniform market. In the near future, students across China will have the opportunity to wear the elite brand uniforms and plan to achieve an IPO in the next few years. The joint venture company established by BONO and elite is controlled by BONO. As a professional wear brand, BONO was established in 2000. It integrates design, production, marketing and service, with an annual output value of over 1 billion yuan. BONO has the sales ability of sales outlets and direct sales teams all over the country. In the past 16 years, BONO has provided more than 60,000 enterprises and institutions with professional tailoring services, covering finance, education, electricity, energy, tobacco, communications, transportation and administration. , real estate and other industries. BONO has a localized cost advantage in supply chain management and is responsible for sales and market expansion and supply chain management. As the financial and energy industries gradually form a stable and long-term relationship between supply and demand, BONO will concentrate its strengths and vigorously expand emerging markets, especially the education industry represented by school uniforms. Relying on the existing experience of thousands of educational institutions, universities and business training institutions, BONO will focus on developing new school uniform styles and vigorously develop the national uniform market. Enter the Annunciation Bird S.ANGELO St. Jerome Brand Center Elite, a brand of Hyungji Group of Korea, was established in 1969. It is mainly used by elementary school students, junior high school students and high school students. It is the first school uniform brand in the Republic of Korea. Elite has its own advantages in product development and brand marketing. In Korea, there are 230 specialty stores. From June 2014 to June 2015, annual sales reached 75 billion won, and the market share in the Korean school uniform is 25%, ranked first. Elite leads the school uniform market with high-quality school uniform fabrics, the industry's best production system and perfect quality management. In 2003, Elite hired world-class fashion designer Nosungun as the director to check the design of the school uniform. At the same time, Elite operated the R&D Research Center certified by the Korea Industrial Technology Promotion Association to develop a fashion style suitable for the student's body shape. Elite has established the “elite Mum†school uniform judging community. It is the only company in the industry to set up a school uniform judging community. It combines the opinions of “elite Mum†friends every year to continuously improve the products for the design and development of the next quarter school uniforms. The design is more in line with market demand. Therefore, Elite is mainly responsible for product development and collaborative brand marketing, which can minimize operational risks and maximize profits. Based on the complementary advantages, the two parties plan the first phase, BONO and elite, to provide customized uniforms for mid- to high-end private schools in Shanghai, Nanjing, Suzhou and Hangzhou during 2016-2018. The choice of mid- to high-end private private schools is because such schools usually have higher requirements on the fashion and quality of the uniforms, and the regional consumption power is strong, and they have the right to purchase independently. After that, on the basis of the first phase, we will continue to advance nationwide. Elite representative director Cui Bingwu said: "As the history and tradition of the Korean school uniform brand No.1, the elite will live up to expectations, and also create a product that will satisfy both students and parents in Chinese schools. Please believe us and choose us! †Enter the Annunciation Bird S.ANGELO St. Jerome Brand Center After the signing ceremony, Mr. Cui Bingwu, the president of hyungji Group, accepted an exclusive interview with the reporter: Q: THE FASHION SHOP A: Cui Bingwu, President of hyungji Group Q: The hyungji group is a well-known large-scale clothing group in South Korea. Can you briefly introduce the current development status of the hyungji group? A: Yingjia Group is the top five company in the Korean apparel industry. It started with women's wear and women's sales ranked first in Korea. In addition to this, it also involves men's wear, outdoor, school uniforms. It is worth mentioning that Ying site has a 25% market share in the Korean uniform market and is currently ranked first. Q: The elite brand is the school uniform brand of the hyungji group. What characteristics does the brand have? What is the current development in the Korean market? A:elite is in the form of a specialty store. In Korea, we have 230 specialty stores. Our main consumer groups are primary school students, junior high school students and high school students. Compared with other school uniform brands, we have a professional R&D research institute that can better improve product quality and optimize garment form; and we also have good clothing design capabilities, developed by professional designers. Outfits that are beautiful, comfortable, and suitable for students. Q: Elite chose to cooperate with BONO. What is the reason for entering the Chinese uniform market? Is there any chance of coincidence? A: As a Korean company, we have to consider such a big market in China. I really want to bring Korean school uniform fashion to China. It happens that the news that the bird is doing school uniforms is such a coincidence that we have come together. Q: What changes do you think will be brought to the Chinese school uniform market by the school uniform cooperation project between elite and BONO? A: Elite's school uniform has a history of 50 years. We follow the fashion trend and continue to innovate and improve the design of the school uniform. With the rapid development of China's economy, parents' demands for children's wear are also increasing, and they require more functionality and aesthetics. Therefore, the school uniform market will have a very large development space in China. It is very far-sighted for the newsbird to be able to expand its field. In addition, the newsletter has successfully operated HAZZYS in China, which is one of the reasons why I chose to cooperate with the newsletter. Q: In the future, what kind of big moves will Elite and BONO have in the Chinese school uniform market? A: In South Korea, school uniforms belong to the b2c market, and consumers can buy school uniforms directly in the store. In China, it is the b2b market, which is customized by the school. Through this cooperation, Baoxin Bird uses its own strengths in the b2b market and combines the production experience of elite school uniforms. I believe that in the next quarter of next year, we will definitely present new uniforms to everyone. Enter the Annunciation Bird S.ANGELO St. Jerome Brand Center Recycled polyester fiber is actually recycled polyester fabric. The regeneration process includes powder washing, drying and spinning. The fiber lengths are different, about 32-102 mm. According to the length, it can be divided into long fiber and short fiber, in which short fiber includes many varieties. It can be used in filling, clothing, furniture and other industries. Recycled Polyester Fabric,Recycled Polyester Taslon Fabric,Rceycled Outdoor Fabric,Recycled Lining Fabric WEIHUA TEXTILE , https://www.weihuatex.com
November 09, 2022