Fashion, elegance is the style that BELLO ANN has been seeking since it was founded. The delicate texture and smooth lines all show the characteristics of comfort, freedom, literary freedom. Exquisite cut through the show feminine soft and personal temperament. Abandoning the tedium of the body while also subverting the dullness of traditional costumes, the brand adhering to the design is a way to show self and emotional catharsis, is the ultimate interpretation of the pursuit of beauty. Firmly believe that the brand is not just fashion, she represents a living condition, a symbol of art and elegance, she unique femininity, sexy and unique personality interpretation of the extreme. Brand dialogue SZFW: Use one word or one sentence to describe your brand; BELLO ANN: minimalist luxury, artistic poetic SZFW: What philosophy has supported BELLOANN? BELLO ANN: Fashion has long been beyond the material category, is a cultural connotation of the product. It represents a state of mind, a life attitude, a symbol of art and elegance, the unique feminine, romantic, elegant and unique personality interpretation of the extreme interpretation of women's self-confidence and maverick elegant charm. SZFW: BELLO ANN Catwalk in Shenzhen Fashion Week release theme, the biggest bright spot, what is the source of inspiration? Any innovation? BELLO ANN: The theme of this Shenzhen Fashion Week show is "poetic dwelling" and "spiritual residence". It is a poetic dwelling by German philosopher Heidegger. Its bright spot and inspiration stem from the fusion of art and tradition. In terms of innovation, with the rise of China, oriental elements are beginning to prevail. Combining with international fashion trends and oriental dress philosophy, autumn and winter of this season will continue to maintain a soft and flowing line of clothes, light and luxurious romance and simple and elegant urban women And at the same time integrates the many aesthetics elements from ancient times to the present. Through the traditional Chinese craftsmanship, it will interpret the new elegance that combines the elements of Oriental softness with the simple Western art. SZFW: How does the show reflect the fall and winter fashion trends? BELLO ANN: streamlined heavy industry embroidery has become popular in recent years, all major brands combined with their own brand of fashion are in the interpretation of the different temperament of the style of embroidery elements, or fun, or high cold, opened up to facilitate modern urban life, Embroidered costumes popular, try different styles with embroidered elements, perhaps it can bring you more unexpected wonderful. SZFW: What's the future of BELLO ANN? BELLO ANN: The future continue to use our series of costumes to interpret intellectual new elegant life, and constantly create a new urban lifestyle indicators, will creativity into productivity and influence! While building a well-known brand in China, we will also look to the world. To orient the concept of apparel products to consumers to continue to spread is a state of life, the unique femininity, sexy and unique personality interpretation of the extreme. SZFW: How to treat the relationship between fashion and life? BELLO ANN: fashion in modern times has become the way people express their emotions, but also the return of human nature, return to the roots, leisure fit, relax, fashion is life bit by bit, everywhere, life can be very stylish, like a dinner, A party, a person's afternoon ....... Fashion is not just a popular, a trend, but also should be extracted from the philosophy of life, an art form, an emotional expression. Show preview:
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